Question 1

There are three types of contractual vertical marketing systems. List the systems and provide a brief description of each.

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Question 2

With respect to consumer product and service marketing channels, what are the key differences between a direct and an indirect channel?

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Question 3

List and define the three major types of vertical marketing systems.

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Question 4

Convenience in a supply chain refers to the concept that

Accepted Answer

Convenience in a supply chain refers to minimizing effort on the part of the buyer in doing business with the supplier. This can include factors such as easy ordering procedures, timely delivery, and hassle-free returns.

Question 5

Hewlett-Packard is taking a proactive role in reducing the amount of electronic merchandise dumped in landfills by using ________ to reclaim recyclable and reusable materials.

Accepted Answer

Reverse logistics refers to the process of reclaiming or disposing of products that have reached the end of their useful life. By using reverse logistics, Hewlett-Packard can ensure that recyclable materials are properly handled and diverted from landfills.

Question 6

A vendor-managed inventory system is an

Accepted Answer

A vendor-managed inventory (VMI) system is a type of inventory management system whereby the supplier (or vendor) determines the product amount and assortment that a retailer needs and automatically delivers the appropriate items. Essentially, the supplier is managing the retailer's inventory for them. This system can be beneficial in reducing the retailer's inventory investment, improving customer service levels, and reducing logistic expenses. Option A is describing a just-in-time (JIT) system, not a VMI system. Option C is partially correct, but not a complete definition of VMI. Option D is describing a traditional inventory management system where the warehouse manager is responsible for ordering and managing inventory. Option E is not related to VMI.

Question 7

Reverse logistics refers to

Accepted Answer

Reverse logistics refers to the process of reclaiming recyclable and reusable materials, returns, and reworks from the point of consumption or use for repair, remanufacturing, redistribution, or disposal. It involves the reverse flow of materials from the end user back to the manufacturer or supplier. Reverse logistics aims at reducing waste, improving the efficiency of the supply chain, saving costs, and creating new revenue opportunities.

Question 8

What are the functions performed by intermediaries?

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Question 9

In some countries, the packaging of the well-known Cheerios brand of cereal carries the Nestlé name rather than the familiar General Mills brand name. Explain the channel that is being used and the importance of Cereal Partners Worldwide (CPW).

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Question 10

There are four types of franchising arrangements. List the arrangements and provide a brief description of each.

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Question 11

Butler-McDonald, an Indianapolis firm, recycles outdated computers to reclaim reusable materials such as plastics, copper, zinc, silver, and gold. Butler-McDonald is implementing

Accepted Answer

Butler-McDonald is implementing reverse logistics, which refers to the process of collecting and managing used products or materials for the purpose of recycling, remanufacturing, or disposal.

Question 12

What is a marketing channel? Define each of the four types of marketing channels.

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Question 13

An inventory-management system whereby the supplier determines the product amount and assortment a retailer needs and automatically delivers the appropriate items is referred to as

Accepted Answer

Vendor-managed inventory refers to a system where the supplier takes responsibility for managing inventory levels and product assortment for the retailer. The supplier monitors the retailer's inventory levels and automatically delivers products as needed, reducing the risk of stockouts and excess inventory. This system is also known as continuous replenishment or collaborative supply chain.

Question 14

Define and describe at least one similarity and one difference between dual distribution and a strategic channel alliance.

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Question 15

Which of the following is an example of communication between buyer and supplier?

Accepted Answer

Order status reports are a form of communication between a buyer and a supplier, providing updates on the status of orders.

Question 16

The process of reclaiming recyclable and reusable materials, returns, and reworks from the point of consumption or use for repair, remanufacturing, redistribution, or disposal is referred to as

Accepted Answer

The process described in the question is specifically referring to the practice of reverse logistics. Reverse logistics involves the collection, transportation, and processing of used or discarded products or materials for reuse, recycling, or disposal. The other answer choices are not accurately describing this process.

Question 17

Amazon.com was started with a simple idea: Use the Internet to ________ into the fastest, easiest, and most enjoyable shopping experience possible.

Accepted Answer

The statement clearly mentions that Amazon.com was started with the idea of transforming book buying into the fastest, easiest, and most enjoyable shopping experience possible.

Question 18

During a recent year, Solectron, a California electronics contractor, made half of its purchases under vendor-managed inventory programs. Solectron

Accepted Answer

Solectron made half of its purchases under vendor-managed inventory programs, which means that its suppliers determined the product amount and assortment that should be replenished. This is the definition of vendor-managed inventory, as stated in choice C. Therefore, C is the best choice.

Question 19

Many retailers who sell Campbell Soup products make purchases from Campbell under vendor-managed inventory programs. These retailers

Accepted Answer

Under vendor-managed inventory programs, the retailer authorizes the supplier (in this case, Campbell Soup) to determine the product assortment and amount that needs to be replenished. This helps ensure that the retailer always has the right amount of inventory on hand, while minimizing excess inventory and reducing the likelihood of stockouts. The other options listed do not accurately describe vendor-managed inventory programs.

Question 20

Amazon uses supply chain and logistics management to

Accepted Answer

Amazon uses supply chain and logistics management to efficiently manage the flow of products from suppliers to its fulfillment centers and ultimately to customers, ensuring timely delivery and customer satisfaction.

Quiz 12: Managing Marketing Channels and Supply Chains