Question 1

Several factors explain why a consumer would be reluctant to adopt a new product. For example, a consumer might be reluctant to adopt a new product because of a value barrier, which occurs when

Accepted Answer

The answer of Several factors explain why a consumer would...

Question 2

Which of the following quotes from a new-product adopter would signal the need for a firm to counteract a usage barrier?

Accepted Answer

The quote "I don't want to use this if it means it will take me longer to get ready in the morning" signals a usage barrier, as the potential adopter is concerned about the product's impact on their daily routine. To counteract this barrier, the firm could emphasize the product's convenience and ease of use. The other quotes either express concerns about other barriers (such as financial or health concerns) or indicate a willingness to try the product.

Question 3

All of the following are barriers to the adoption of new products except which?

Accepted Answer

The answer of All of the following are barriers to...

Question 4

Which of the following quotes from a new-product adopter would signal the need for a firm to counteract a risk barrier?

Accepted Answer

This quote expresses a concern about the financial aspect of adopting the new product, indicating a perceived risk barrier. The firm may need to address this by emphasizing the affordability of their product or offering financing options to alleviate the customer's concerns. The other quotes do not indicate a specific risk barrier that the firm can address.

Question 5

There are several reasons a consumer would be reluctant to adopt a new product. For example, a consumer might be reluctant to adopt a new product because of a risk barrier, which occurs when

Accepted Answer

A risk barrier occurs when there are physical, economic, or social fears associated with adopting a new product. These fears could include concerns about the safety or effectiveness of the product, as well as worries about the cost or potential social stigma associated with using it. This can make consumers hesitant to try something new, even if they are dissatisfied with their current options. The other options listed may also be barriers to adoption, but do not specifically relate to the concept of risk.

Question 6

There are several reasons a consumer might be reluctant to adopt a new product. For example, a consumer might be reluctant to adopt a new product because of a usage barrier, which occurs when

Accepted Answer

A usage barrier occurs when the product is not compatible with existing habits. The consumer may be used to a certain way of doing things and may not want to change their behavior or routine to incorporate a new product. This can be a significant barrier to adoption, as it can require the consumer to make significant adjustments to how they operate.

Question 7

Which of the following quotes from a new product adopter would signal the need for a firm to counteract a value barrier?

Accepted Answer

A value barrier occurs when consumers perceive that a new product does not offer significant improvements or benefits over existing products. The quote "Big deal, the only difference from my old one is the size of it" suggests that the consumer does not see enough value in the new product compared to what they already have.

Question 8

There are several reasons a consumer would be reluctant to adopt a new product. For example, a consumer might be reluctant to adopt a new product because of a psychological barrier, which occurs when

Accepted Answer

The answer of There are several reasons a consumer would...

Question 9

A new exercise video contends that with one day of fasting and a one-hour period of intense cardiovascular exercise, the average individual can lose five pounds a week and be in peak health within six months of starting the program. ________ barriers could doom the new product to failure because the product's claims are not consistent with how consumers really behave.

Accepted Answer

The answer of A new exercise video contends that with...

Question 10

If a customer is reluctant to try a new product because she's afraid it might make her ill, the company offering it is most likely facing ________ barrier.

Accepted Answer

The customer's fear of the product making her ill indicates a concern about potential negative consequences, which is a risk barrier.

Question 11

According to the concept of the diffusion of innovation, consumers who have a fear of debt and depend on neighbors and friends as their information sources are called

Accepted Answer

Consumers who have a fear of debt and depend on neighbors and friends as their information sources are considered to be in the late majority or laggards category according to the concept of the diffusion of innovation. They are the last to adopt new products or ideas and tend to have a higher level of skepticism and resistance to change.

Question 12

As product adopters in the diffusion of innovation, members of the early majority

Accepted Answer

Members of the early majority are deliberate and rely on many informal social contacts to make decisions about adopting new innovations. They are not the first to adopt but are ahead of the average person.

Question 13

According to the concept of the diffusion of innovation, consumers who are skeptical and with below average social status are called

Accepted Answer

The late majority are skeptical consumers with below average social status who adopt an innovation after the average member of society.

Question 14

In terms of the diffusion of innovation, laggards account for ________ percent of product adopters.

Accepted Answer

The answer of In terms of the diffusion of innovation,...

Question 15

According to the concept of the diffusion of innovation, consumers who are deliberate adopters with many informal social contacts are called

Accepted Answer

The answer of According to the concept of the diffusion...

Question 16

Imagine that Post Foods introduces a cereal bar-Trail Mix Crunch-just like those Kellogg's and General Mills already have on the market. Post has decided to promote the bars using ads without coupons and to price the bars at about the same price as these other brands. Post Trail Mix Crunch cereal bars will also be distributed to the same stores as the products from Kellogg's and General Mills. Which of the following barriers to new-product adoption will most likely prevent the Post Trail Mix Crunch cereal bars from being a successful product?

Accepted Answer

The answer of Imagine that Post Foods introduces a cereal...

Question 17

Which of the following quotes from a new-product adopter would signal the need for a firm to counteract a psychological barrier?

Accepted Answer

The quote "But I feel self-conscious wearing this." indicates a psychological barrier, as it reflects a concern about personal image or social perception, which the firm needs to address.

Question 18

As product adopters in the diffusion of innovation, members of the late majority

Accepted Answer

The answer of As product adopters in the diffusion of...

Question 19

As product adopters in the diffusion of innovation, laggards

Accepted Answer

Laggards are typically characterized by their fear of debt and reliance on neighbors and friends for information, as they are the last to adopt an innovation.

Question 20

If a customer is reluctant to try a new product because he'd have to change his normal everyday behaviors, the company introducing it is most likely facing a ________ barrier.

Accepted Answer

A usage barrier refers to a customer's hesitation to try a new product because it requires a change in their normal behavior or routine. The other barrier options (risk, value, financial, psychological) don't specifically relate to this type of hesitation.

Quiz 10: Managing Successful Products, Services, and Brands