Question 1

The fourth of five steps in the marketing research approach is to

Accepted Answer

After collecting relevant information, the fourth step in the marketing research approach is to analyze the data and develop findings. This involves interpreting and organizing the data collected to gain insights and draw conclusions, which can then be used to make informed marketing decisions.

Question 2

The last step of the marketing research approach is to

Accepted Answer

The answer of The last step of the marketing research...

Question 3

Research objectives are

Accepted Answer

Research objectives should be specific and measurable to ensure that they can be properly evaluated and achieved. Conjectures, general guidelines, solutions, and dashboards do not necessarily meet this criteria.

Question 4

Figure 7-1
-According to Figure 7-1, what does C represent in the marketing research process?

Accepted Answer

The answer of  Figure 7-1
-According to Figure 7-1, what...

Question 5

Analyzing data and presenting the results of this analysis would take place during which step of the five-step marketing research approach?

Accepted Answer

Analyzing data and presenting the results of this analysis would take place during the step of developing findings in the five-step marketing research approach. This step involves analyzing the data collected and presenting the results in a format that is easy to understand and relevant to the research objectives.

Question 6

Considering the five-step marketing research approach leading to marketing actions, the feedback loop

Accepted Answer

The feedback loop consists of lessons learned from the marketing actions taken based on the research findings. These lessons can be used to improve each of the five steps in the marketing research approach for future research projects.

Question 7

Watch was a teen publication given out free to high school students, but the publication was unable to deliver the response rates to coupons or sample offers that its advertisers expected. Marketing researchers for its publisher developed a research plan, gathered information from teen focus groups, analyzed the findings, and recommended replacing Watch magazine with Fuel for boys and Verve for girls. Making this change would be considered which step in the marketing research approach?

Accepted Answer

Making the change from Watch magazine to Fuel and Verve is an example of taking marketing actions based on the research findings and recommendations.

Question 8

There are two key elements when defining a marketing research problem. One of these is

Accepted Answer

Step 1 of the five-step marketing research approach,define the problem,includes setting the research objectives and identifying possible marketing actions.

Question 9

Figure 7-1
-According to Figure 7-1, what does D represent in the marketing research process?

Accepted Answer

The answer of  Figure 7-1
-According to Figure 7-1, what...

Question 10

After developing the research plan, the next step of the marketing research approach is to

Accepted Answer

After developing the research plan, the next step is to collect relevant information. This involves gathering data through surveys, focus groups, observational studies, and other methods. Once the data is collected, it can be analyzed and findings can be developed, which then lead to defining the problem and taking marketing actions. Therefore, the correct choice is E - collect relevant information.

Question 11

Figure 7-1
-According to Figure 7-1, what does A represent in the marketing research process?

Accepted Answer

In the marketing research process, the first step is to define the problem, which is often represented by "A" in diagrams or figures outlining the process.

Question 12

After a bankruptcy, SwissAir was able to regroup and wanted to resume flying if it could regain at least 75 percent of its lost customers. It decided to allocate $50,000 to determine the likelihood that its former customers would fly on the airline again and find methods requiring little or no money that could be used to increase that probability. This description represents which step in the marketing research approach?

Accepted Answer

This step involves identifying the issue that needs to be addressed, which in this case is determining the likelihood of regaining lost customers and finding cost-effective methods to increase that probability.

Question 13

Figure 7-1
-According to Figure 7-1, what does B represent in the marketing research process?

Accepted Answer

The answer of  Figure 7-1
-According to Figure 7-1, what...

Question 14

Specifying constraints, identifying data needed for marketing actions, and determining how to collect data would take place during which step of the five-step marketing research approach?

Accepted Answer

Specifying constraints, identifying data needed for marketing actions, and determining how to collect data are all part of the "develop the research plan" step in the marketing research approach. This step involves figuring out what information is needed, how to collect it, and any limitations or constraints that may affect the research process.

Question 15

Setting research objectives and identifying possible marketing actions that might result from the research would take place during which step of the five-step marketing research approach?

Accepted Answer

The answer of Setting research objectives and identifying possible marketing...

Question 16

Making recommendations, implementing those recommendations, and evaluating the results would take place during which step of the five-step marketing research approach?

Accepted Answer

Taking marketing actions involves making recommendations, implementing those recommendations, and evaluating the results.

Question 17

Measures of success are

Accepted Answer

Measures of success are the criteria or standards used to evaluate proposed solutions to a problem. They help in determining which alternative will be the most effective in achieving the goals set by the decision maker. A and C are not accurate definitions of measures of success. D and E refer specifically to data, rather than measures of success.

Question 18

Obtaining primary and secondary data would take place during which step of the five-step marketing research approach?

Accepted Answer

The answer of Obtaining primary and secondary data would take...

Question 19

Figure 7-1
-According to Figure 7-1, what does E represent in the marketing research process?

Accepted Answer

The answer of  Figure 7-1
-According to Figure 7-1, what...

Question 20

Set during the marketing research process, ________ are the specific, measurable goals the decision maker seeks to achieve in conducting the marketing research.

Accepted Answer

Research objectives are the specific, measurable goals or aims that a decision maker seeks to achieve through conducting marketing research.

Quiz 7: Marketing Research: From Customer Insights to Actions

The fourth of five steps in the marketing research approach is to

The last step of the marketing research approach is to

Research objectives are

Figure 7-1 -According to Figure 7-1, what does C represent in the marketing research process?

Analyzing data and presenting the results of this analysis would take place during which step of the five-step marketing research approach?

Considering the five-step marketing research approach leading to marketing actions, the feedback loop

There are two key elements when defining a marketing research problem. One of these is

Figure 7-1 -According to Figure 7-1, what does D represent in the marketing research process?

After developing the research plan, the next step of the marketing research approach is to

Figure 7-1 -According to Figure 7-1, what does A represent in the marketing research process?

Figure 7-1 -According to Figure 7-1, what does B represent in the marketing research process?

Specifying constraints, identifying data needed for marketing actions, and determining how to collect data would take place during which step of the five-step marketing research approach?

Setting research objectives and identifying possible marketing actions that might result from the research would take place during which step of the five-step marketing research approach?

Making recommendations, implementing those recommendations, and evaluating the results would take place during which step of the five-step marketing research approach?

Measures of success are

Obtaining primary and secondary data would take place during which step of the five-step marketing research approach?

Figure 7-1 -According to Figure 7-1, what does E represent in the marketing research process?

Set during the marketing research process, ________ are the specific, measurable goals the decision maker seeks to achieve in conducting the marketing research.