Question 1

Recognized for excellence by Advertising Age magazine, Alma creates advertising to reach diverse segments by searching "for that intangible fiber that touches the lives of consumers creating relevant and unique business-building communication ideas." Alma has created Hispanic campaigns for McDonald's, Sprint, and Clorox as a part of their programs incorporating
A) psychographic differences.
B) population inputs.
C) multicultural marketing.
D) a value consciousness.
E) macroeconomics.

Accepted Answer

Alma's campaigns for diverse segments, including Hispanic audiences, align with multicultural marketing, which focuses on creating tailored marketing strategies for different cultural groups.

Question 2

Walmart has set ambitious goals to cut energy use by buying more local products, reducing packaging, and switching to renewable power in response to customers'
A) changing values.
B) changing population composition.
C) changing demographics.
D) changing regulatory forces.
E) changing ethnic composition.

Accepted Answer

Walmart's decision to set goals to cut energy use by buying more local products, reducing packaging, and switching to renewable power was in response to changing values of its customers, who have become increasingly concerned about sustainability and environmental impact of their purchases.

Question 3

A sudden drop in the average consumer income would be an example of which environmental force?
A) economic
B) competitive
C) technological
D) social
E) regulatory

Accepted Answer

A sudden drop in the average consumer income is an example of an economic environmental force, as it relates to changes in the overall economy and purchasing power of consumers.

Question 4

Volkswagen opened a large plant in Chattanooga, TN, in 2011. Within a few years, Volkswagen spurred more than 12,400 direct and indirect jobs in the area. The carmaker generates income of over $600 million in Chattanooga annually and boosts state and local tax revenues by over $50 million a year. A huge expansion was announced in 2016 that would nearly double its operations in Tennessee. This example best illustrates ________ change that has impacted the people and businesses of Chattanooga.
A) a social
B) a regulatory
C) a competitive
D) an economic
E) a technological

Accepted Answer

The example illustrates an economic change, as it highlights job creation, income generation, and increased tax revenues resulting from Volkswagen's operations and expansion in Chattanooga.

Question 5

Culture is a component of what type of environmental force that must be scanned to assess its impact on the organization's marketing environment?
A) regulatory
B) technological
C) competitive
D) economic
E) social

Accepted Answer

Culture falls under the social environmental force, along with demographics, lifestyle, and values, that must be scanned and assessed for its impact on the organization's marketing environment.

Question 6

The post-millennial generation that includes consumers born between 1995 and 2010 is known as
A) Generation X.
B) baby busters.
C) the lost generation.
D) the greatest generation.
E) Generation Z.

Accepted Answer

Generation Z refers to the demographic cohort born between 1995 and 2010, following the Millennials.

Question 7

Multicultural marketing refers to combinations of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different
A) races or ethnic groups.
B) nations.
C) religions.
D) generational cohorts.
E) genders.

Accepted Answer

Multicultural marketing specifically refers to marketing efforts that target different races or ethnic groups. While religion, generational cohorts, and genders can all be subsets of these groups, the term multicultural marketing typically specifically focuses on race and ethnicity.

Question 8

Of the following, which racial or ethnic group had the greatest economic impact in the United States in terms of its buying power?
A) Asian Americans
B) Hispanics
C) African Americans
D) American Indian and other native populations
E) Indian immigrants (from India)

Accepted Answer

Hispanics have the greatest economic impact in the United States in terms of buying power due to their large and growing population, which translates into significant consumer spending.

Question 9

The economy is defined as
A) the independent financial factors that are not affected by changes in government spending.
B) the purchase of the highest quality product for the lowest possible price.
C) the production, distribution, and consumption of products, services, and ideas by households.
D) the income, expenditures, and resources that affect the cost of running a business and household.
E) the forces within a manufacturer's control that affect the demand and supply its offerings.

Accepted Answer

The answer of The economy is defined as
A) the independent...

Question 10

Members of Generation Z are most likely to influence marketers' offerings in which of these categories?
A) furniture design
B) medical devices
C) retirement plans
D) e-textbooks
E) vacation resorts

Accepted Answer

Generation Z, being students or recent graduates, are more likely to influence the demand for e-textbooks as they are the primary users of educational materials.

Question 11

Colgate's "Every Drop Counts" water conservation campaign asks consumers to pledge to save water by turning off the faucet while brushing their teeth. This is an example of which increasingly common cultural value?
A) social action
B) competition
C) reducing inequality among competing brands
D) believing in fate
E) reducing cognitive dissonance

Accepted Answer

The campaign encourages consumers to take social responsibility by conserving water, which aligns with the cultural value of social action.

Question 12

Changing attitudes toward sex roles are sometimes expressed today as ________ in both product design and promotion.
A) traditional stereotypes
B) gender neutrality
C) data-driven specifications
D) post-modern norms
E) overt sexual themes

Accepted Answer

Changing attitudes toward sex roles involve the rejection of traditional stereotypes and the promotion of gender neutrality. This can be seen in the design and promotion of products that are gender-neutral and do not reinforce traditional gender roles.

Question 13

Oil prices have an impact on transportation costs for many types of products. Should oil prices change, the price consumers pay for products is often adjusted accordingly. Changing oil prices would be an example of ________ force.
A) a social
B) an economic
C) a technological
D) a competitive
E) a regulatory

Accepted Answer

The answer of Oil prices have an impact on transportation...

Question 14

Combinations of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different races and ethnic groups are referred to as ________ marketing programs.
A) panethnic
B) generational
C) cross-cultural
D) multicultural
E) regional

Accepted Answer

Multicultural marketing programs are designed to cater to the diverse attitudes, ancestries, communication preferences, and lifestyles of different races and ethnic groups.

Question 15

Culture refers to the
A) moral and ethical beliefs of a family passed down from generation to generation.
B) set of values, ideas, and attitudes that are learned and shared among the members of a group.
C) pastimes associated with the fine arts, such as ballet, music, and theater.
D) standard or pattern of behaviors that is typical or expected of a group.
E) description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation.

Accepted Answer

Culture is a set of values, ideas, and attitudes that are learned and shared among the members of a group. It encompasses not only moral and ethical beliefs, but also customs, traditions, language, art, music, cuisine, and other aspects of daily life. While pastimes associated with the fine arts may be a part of culture, it is not the sole definition of the concept. Similarly, a demographic description of a population is not a definition of culture, but rather a way of categorizing people based on common characteristics. The standard or pattern of behaviors that is typical or expected of a group is a component of culture, but not the only aspect. therefore, option B is the best choice.

Question 16

Many consumers are committed to brands with a strong link to social action. An example of this would be
A) McDonald's "I'm Lovin' It" campaign.
B) Colgate's "Every Drop Counts" campaign.
C) Diesel's "Be Stupid" campaign.
D) Liz Claiborne's "Claiborne for Men" campaign.
E) Samsung's "The Jitterbug" campaign.

Accepted Answer

Colgate's "Every Drop Counts" campaign emphasizes the importance of water conservation and encourages consumers to turn off the tap while brushing their teeth. This campaign not only raises awareness about an environmental issue but also promotes a behavior change that can result in real-world impact, which can appeal to consumers who prioritize social responsibility.

Question 17

Approximately one in ________ U.S. residents is African American, American Indian or Alaska Native, Asian American, or Native Hawaiian or Pacific Islander.
A) ten
B) seven
C) five
D) three
E) two

Accepted Answer

Approximately one in three U.S. residents is African American, American Indian or Alaska Native, Asian American, or Native Hawaiian or Pacific Islander, reflecting the diverse racial and ethnic composition of the United States.

Question 18

Two increasingly important values for consumers around the world are
A) self-esteem and fitness.
B) wealth and upward mobility.
C) patriotism and friendship.
D) family and entertainment.
E) sustainability and social action.

Accepted Answer

Consumers are increasingly valuing sustainability and social action as they become more aware of environmental issues and social justice, driving demand for ethical and eco-friendly products and practices.

Question 19

The set of values, ideas, and attitudes that are learned and shared among the members of a group is referred to as
A) customs.
B) morals.
C) norms.
D) culture.
E) ethics.

Accepted Answer

Culture refers to the set of beliefs, practices, and values shared by a group of people. Customs, morals, norms, and ethics are all components of culture, but culture encompasses all of these elements in their entirety.

Question 20

Which one of the following is a commonly held value in the United States today?
A) sustainability
B) tradition
C) group welfare
D) nostalgia
E) acceptance of birthright

Accepted Answer

Sustainability is a commonly held value in the United States today, reflecting growing awareness and concern for environmental issues and the need for responsible resource management.

Quiz 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Walmart has set ambitious goals to cut energy use by buying more local products, reducing packaging, and switching to renewable power in response to customers'

A sudden drop in the average consumer income would be an example of which environmental force?

Culture is a component of what type of environmental force that must be scanned to assess its impact on the organization's marketing environment?

The post-millennial generation that includes consumers born between 1995 and 2010 is known as

Multicultural marketing refers to combinations of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different

Of the following, which racial or ethnic group had the greatest economic impact in the United States in terms of its buying power?

The economy is defined as

Members of Generation Z are most likely to influence marketers' offerings in which of these categories?

Colgate's "Every Drop Counts" water conservation campaign asks consumers to pledge to save water by turning off the faucet while brushing their teeth. This is an example of which increasingly common cultural value?

Changing attitudes toward sex roles are sometimes expressed today as ________ in both product design and promotion.

Oil prices have an impact on transportation costs for many types of products. Should oil prices change, the price consumers pay for products is often adjusted accordingly. Changing oil prices would be an example of ________ force.

Combinations of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different races and ethnic groups are referred to as ________ marketing programs.

Culture refers to the

Many consumers are committed to brands with a strong link to social action. An example of this would be

Approximately one in ________ U.S. residents is African American, American Indian or Alaska Native, Asian American, or Native Hawaiian or Pacific Islander.

Two increasingly important values for consumers around the world are

The set of values, ideas, and attitudes that are learned and shared among the members of a group is referred to as

Which one of the following is a commonly held value in the United States today?