Question 1

The Boston Consulting Group (BCG) has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Stars are SBUs that are classified as having
A) high market growth rates and high relative market shares.
B) low market growth rates but high relative market shares.
C) low market growth rates and low relative market shares.
D) high market growth rates but low relative market shares.
E) medium market growth rates and medium relative market shares.

Accepted Answer

Stars are SBUs that have high market growth rates and high relative market shares.

Question 2

The Boston Consulting Group (BCG) has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Dogs are SBUs that are classified as having
A) high market growth rates and high relative market shares.
B) low market growth rates but high relative market shares.
C) low market growth rates and low relative market shares.
D) high market growth rates but low relative market shares.
E) medium market growth rates and medium relative market shares.

Accepted Answer

Dogs are SBUs that have low market growth rates and low relative market shares, meaning they generate little cash and require low investment.

Question 3

Strategic business units with a low share of high-growth markets that may require large cash injections just to maintain market share are referred to as
A) dogs.
B) cash cows.
C) question marks.
D) stars.
E) hogs.

Accepted Answer

Strategic business units with a low share of high-growth markets are referred to as "question marks" because they require significant investment to increase market share, but their future success is uncertain.

Question 4

The Boston Consulting Group (BCG) has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Question marks are SBUs that are classified as having
A) high market growth rates and high relative market shares.
B) low market growth rates but high relative market shares.
C) low market growth rates and low relative market shares.
D) high market growth rates but low relative market shares.
E) medium market growth rates and medium relative market shares.

Accepted Answer

Question marks are SBUs that have high market growth rates but low relative market shares, as depicted in the growth-share matrix.

Question 5

While hybrid vehicles are very fuel-efficient, they are also expensive to purchase. Still, hybrid vehicles sales have a compound annual growth rate of 88.6 percent in recent years. Several years ago, the Honda Motor Co. unveiled the hybrid version of the Honda Civic. Sales of the Civic eventually surpassed those of the Toyota Prius, making it the top-selling hybrid car in the United States. For years, Honda has experienced tremendous success with its Accords; these Honda cars are the top-selling automobiles in the United States. Where would the Honda Civic (hybrid version) and the Honda Accord fall in the BCG business portfolio analysis matrix?
A) The hybrid Civic is a star; the Accord is a cash cow.
B) The hybrid Civic is a cash cow; the Accord is a star.
C) Due to the overwhelming success of Honda cars, both the Accord and the hybrid Civic are cash cows.
D) The hybrid Civic is a dog; the Accord is a cash cow.
E) The hybrid Civic is a dog; the Accord is a star.

Accepted Answer

The hybrid version of the Honda Civic has experienced tremendous growth in sales, making it a star in the BCG matrix. On the other hand, the Honda Accord has been a long-time top-selling automobile in the United States, indicating it is a cash cow.

Question 6

Strategic business units (SBUs) with a high share of high-growth markets that may not generate enough cash to support their own demanding needs for future growth are referred to as
A) dogs.
B) sprouts.
C) question marks.
D) stars.
E) cash cows.

Accepted Answer

The answer of Strategic business units (SBUs) with a high...

Question 7

Figure 2-4
-In Figure 2-4, a representation of the BCG business portfolio analysis, SBUs found in quadrant A would be called
A) cash cows.
B) question marks.
C) dogs.
D) hedgehogs.
E) stars.

Accepted Answer

In the BCG matrix, SBUs in quadrant A are referred to as "stars," which are characterized by high market growth and high market share.

Question 8

Figure 2-4
-In Figure 2-4, a representation of the BCG business portfolio analysis, SBUs found in quadrant B would be called
A) cash cows.
B) stars.
C) question marks.
D) dogs.
E) hedgehogs.

Accepted Answer

The answer of  Figure 2-4
-In Figure 2-4, a representation...

Question 9

All of the following are names the Boston Consulting Group (BCG) has given to describe the four quadrants in its growth-share matrix except which?
A) dogs
B) stars
C) sloths
D) cash cows
E) question marks

Accepted Answer

The BCG growth-share matrix includes "dogs," "stars," "cash cows," and "question marks." "Sloths" is not a term used in this matrix.

Question 10

The Boston Consulting Group (BCG) has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Stars are located in which quadrant of the BCG growth-share matrix?
A) upper left quadrant
B) upper right quadrant
C) center of the four quadrants
D) lower right quadrant
E) lower left quadrant

Accepted Answer

Stars are located in the upper left quadrant of the BCG growth-share matrix. This quadrant represents products or business units with high market share in a high-growth market, which require significant investment to maintain their growth. Stars generate significant cash but also require significant cash to maintain their position in the market.

Question 11

Figure 2-4
-In Figure 2-4, a representation of the BCG business portfolio analysis, SBUs found in quadrant C would be called
A) cash cows.
B) stars.
C) question marks.
D) dogs.
E) hedgehogs.

Accepted Answer

SBUs in quadrant C of the BCG business portfolio analysis are called dogs.

Question 12

Strategic business units (SBUs) with dominant shares of slow-growth markets that provide cash to cover the organization's overhead and to invest in other SBUs are referred to as
A) cash cows.
B) stars.
C) question marks.
D) dogs.
E) exclamation points.

Accepted Answer

This description matches the characteristics of a "cash cow".

Question 13

In the Boston Consulting Group (BCG) business portfolio model for analysis of a firm's strategic business units, or SBUs, the horizontal axis reflects
A) market growth rate.
B) marketing efficiencies.
C) industry attractiveness.
D) market segment size.
E) relative market share.

Accepted Answer

The answer of In the Boston Consulting Group (BCG) business...

Question 14

In the Boston Consulting Group (BCG) business portfolio model for analysis of a firm's strategic business units, or SBUs, the vertical axis reflects
A) market growth rate.
B) marketing efficiencies.
C) industry attractiveness.
D) market segment size.
E) relative market share.

Accepted Answer

The answer of In the Boston Consulting Group (BCG) business...

Question 15

Strategic business units (SBUs) with a low share of slow-growth markets that may generate enough cash to sustain themselves but do not hold the promise of ever becoming real winners for the organization are referred to as
A) dogs.
B) cash cows.
C) stars.
D) question marks.
E) hedgehogs.

Accepted Answer

The given description matches the characteristics of a "dog" SBU, which has a low market share in a slow-growth market and cannot be expected to become a major success for the organization.

Question 16

Solarcom is a 30-year-old information technology company that owns several subsidiaries. One of its subsidiaries is Atlantix Global Systems, which is one of the leading wholesalers for refurbished computer equipment. It has a large share of an industry that is growing worldwide. According to the BCG business portfolio analysis framework, Atlantix Global would most likely be classified as a
A) dog.
B) cash cow.
C) question mark.
D) exclamation point.
E) star.

Accepted Answer

Atlantix Global Systems is likely classified as a "star" because it has a large market share in a growing industry, which aligns with the characteristics of a "star" in the BCG matrix.

Question 17

In its business portfolio analysis, an organization's strategic business units (SBUs) often start as ________ and eventually become ________.
A) dogs; question marks
B) question marks; stars
C) stars; question marks
D) stars; dogs
E) question marks; dogs

Accepted Answer

The answer of In its business portfolio analysis, an organization's...

Question 18

In the BCG business portfolio model, a relative market share of 10× at the left end of the scale on its horizontal axis means that the SBU has 10 times the share of its largest competitor, whereas a relative market share of 0.1× at the right end of the scale on its horizontal axis means that
A) the SBU has only 10 percent of the share of its average competitor.
B) the SBU has 100 percent of the share of its largest competitor.
C) the growth rate between the SBU and the next largest competitor is actually identical.
D) the SBU has only 10 percent of the share of its largest competitor.
E) the industry growth rate is declining.

Accepted Answer

A relative market share of 0.1× at the right end of the scale on its horizontal axis means that the SBU has only 10 percent of the share of its largest competitor.

Question 19

The Boston Consulting Group (BCG) has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Cash cows are SBUs that are classified as having
A) high market growth rates and high relative market shares.
B) low market growth rates but high relative market shares.
C) low market growth rates and low relative market shares.
D) high market growth rates but low relative market shares.
E) medium market growth rates and medium relative market shares.

Accepted Answer

Cash cows are SBUs that have low market growth rates but high relative market shares, meaning they generate high amounts of cash for the organization but require low levels of investment.

Question 20

Several years ago, Black & Decker purchased General Electric's small appliances product line. Black & Decker purchased the line because it needed the cash generated from a product line that had a dominant market share in the slow-growth small appliance industry. GE's small appliances product line is most likely a ________ for Black & Decker.
A) dog
B) cash cow
C) question mark
D) camel
E) star

Accepted Answer

A "cash cow" is a product line or business unit that generates a steady, reliable flow of cash, often with a dominant market share in a mature, slow-growth industry. This aligns with the description of GE's small appliances product line.

Quiz 2: Developing Successful Organizational and Marketing Strategies

The Boston Consulting Group (BCG) has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Stars are SBUs that are classified as having

The Boston Consulting Group (BCG) has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Dogs are SBUs that are classified as having

Strategic business units with a low share of high-growth markets that may require large cash injections just to maintain market share are referred to as

The Boston Consulting Group (BCG) has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Question marks are SBUs that are classified as having

Strategic business units (SBUs) with a high share of high-growth markets that may not generate enough cash to support their own demanding needs for future growth are referred to as

Figure 2-4 -In Figure 2-4, a representation of the BCG business portfolio analysis, SBUs found in quadrant A would be called

Figure 2-4 -In Figure 2-4, a representation of the BCG business portfolio analysis, SBUs found in quadrant B would be called

All of the following are names the Boston Consulting Group (BCG) has given to describe the four quadrants in its growth-share matrix except which?

The Boston Consulting Group (BCG) has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Stars are located in which quadrant of the BCG growth-share matrix?

Figure 2-4 -In Figure 2-4, a representation of the BCG business portfolio analysis, SBUs found in quadrant C would be called

Strategic business units (SBUs) with dominant shares of slow-growth markets that provide cash to cover the organization's overhead and to invest in other SBUs are referred to as

In the Boston Consulting Group (BCG) business portfolio model for analysis of a firm's strategic business units, or SBUs, the horizontal axis reflects

In the Boston Consulting Group (BCG) business portfolio model for analysis of a firm's strategic business units, or SBUs, the vertical axis reflects

Strategic business units (SBUs) with a low share of slow-growth markets that may generate enough cash to sustain themselves but do not hold the promise of ever becoming real winners for the organization are referred to as

In its business portfolio analysis, an organization's strategic business units (SBUs) often start as and eventually become .

In the BCG business portfolio model, a relative market share of 10× at the left end of the scale on its horizontal axis means that the SBU has 10 times the share of its largest competitor, whereas a relative market share of 0.1× at the right end of the scale on its horizontal axis means that

The Boston Consulting Group (BCG) has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Cash cows are SBUs that are classified as having