Question 1

Under the _____ design of global activities organization, the company is configured along areas such as countries, regions, or some combination of these two levels.
A)international division
B)cryptic division
C)product-based structure
D)geographic structure
E)matrix structure

Accepted Answer

The geographic structure of an organization is designed around geographical regions, such as countries or continents, allowing companies to address local market differences, cultural variations, and specific regional regulations more effectively.

Question 2

A bottom-up planning approach starts with the _____ subsidiaries.
A)local
B)global
C)transnational
D)manufacturing
E)high-tech

Accepted Answer

A bottom-up planning approach begins at the local or subsidiary level, with plans then being passed up through the organization for integration and coordination at higher levels.

Question 3

Under the _____ design of global activities organization, the company basically has two entities (the domestic division and the international division).
A)international division
B)cryptic division
C)product-based structure
D)geographic structure
E)matrix structure

Accepted Answer

The international division structure is characterized by a company having two main components: one focusing on domestic operations and the other on international activities. This allows for specialized attention to both domestic and international markets.

Question 4

All of the following are examples of the principal designs that firms can adopt to organize their global activities except:
A)an international division.
B)a city division.
C)a product-based structure.
D)a geographic structure.
E)a matrix structure.

Accepted Answer

A city division is not a commonly recognized principal design for organizing global activities of firms. The other options (international division, product-based structure, geographic structure, and matrix structure) are well-known organizational structures for managing operations across different countries and regions.

Question 5

Typically, when overseas sales account for a very small fraction of the company's overall sales revenues, _____ can easily handle the firm's global activities.
A)complex organizational structures
B)network organizational structures
C)simple organizational structures
D)a virtual system
E)a matrix system

Accepted Answer

Simple organizational structures are often sufficient for handling a firm's global activities when overseas sales are a minor portion of overall sales, as they allow for streamlined decision-making and operations without the need for complex international divisions or specialized global management systems.

Question 6

Top-down strategic planning is based on a _____ approach.
A)decentralized
B)centralized
C)regional
D)globalized
E)local

Accepted Answer

Top-down strategic planning is based on a centralized approach, where decisions and the strategic planning process are primarily conducted by the organization's top management or executive level.

Question 7

Under the _____ design of global activities organization, the company is organized along its various product divisions.
A)international division
B)cryptic division
C)product-based structure
D)geographic structure
E)matrix structure

Accepted Answer

A product-based structure organizes a company around its various product lines, which is consistent with the description given.

Question 8

Under the _____ design of global activities organization, the company uses the option of integrating two approaches so there is a dual chain of command.
A)international division
B)cryptic division
C)product-based structure
D)geographic structure
E)matrix structure

Accepted Answer

The matrix structure integrates two approaches, such as product-based and geographic, creating a dual chain of command where employees report to both a functional manager and a project or product manager.

Question 9

Which of the following organizational structures is most appropriate for the high-tech company with highly complex products or MNCs with a much diversified product portfolio?
A)international division
B)cryptic division
C)global product division structure
D)geographic structure
E)matrix structure

Accepted Answer

The global product division structure is most appropriate for high-tech companies with complex products or MNCs with diversified portfolios, as it allows for specialized focus on product lines across different markets.

Question 10

The first step of a global strategic marketing plan starts with:
A)market situation analysis.
B)actions plans.
C)strategies.
D)global ranking.
E)objectives.

Accepted Answer

The first step in a global strategic marketing plan involves conducting a market situation analysis to understand the current market conditions, customer needs, competition, and potential barriers to entry. This foundational step informs the development of objectives, strategies, and action plans.

Question 11

The content of a global strategic marketing plan covers the following four areas except:
A)a market situation analysis.
B)objectives.
C)strategies.
D)regional analysis.
E)action plans.

Accepted Answer

A global strategic marketing plan typically includes a market situation analysis, objectives, strategies, and action plans. A regional analysis might be part of a market situation analysis but is not considered a separate main area of a global strategic marketing plan.

Question 12

Which of the following would be considered a key environmental factor that influences global organization design decisions and structure?
A)strategic importance of international business.
B)product diversity.
C)company heritage.
D)regional trading blocs.
E)quality of local managerial skills.

Accepted Answer

Regional trading blocs are key environmental factors as they affect market access, tariffs, and regulations, influencing how organizations design their global operations and structures.

Question 13

A series of key criteria impact global organizations and their organizational designs.All of the following would be major environmental influences on the organizational design decision and structure except:
A)competitive environment.
B)rate of environmental change.
C)product diversity.
D)regional trading blocs.
E)nature of customers.

Accepted Answer

Product diversity is more related to the internal strategic decisions of an organization rather than an external environmental influence. Competitive environment, rate of environmental change, regional trading blocs, and nature of customers are all external factors that influence how an organization designs its structure to adapt and compete effectively.

Question 14

A series of key criteria impact global organizations and their organizational designs.All of the following would be major firm-specific factors on the organizational design decision and structure except:
A)strategic importance of international business.
B)product diversity.
C)company heritage.
D)regional trading blocs.
E)quality of local managerial skills.

Accepted Answer

Regional trading blocs are not a firm-specific factor; they are external environmental factors that affect all firms operating within those regions, not just the organizational design decisions of a single firm. Firm-specific factors are internal and include aspects like strategic importance of international business, product diversity, company heritage, and quality of local managerial skills.

Question 15

In the area of global organizational design, the major firm-specific factors include the following except:
A)local customers.
B)strategic importance of international business.
C)product diversity.
D)company heritage.
E)quality of local managerial skills.

Accepted Answer

Local customers are not considered a firm-specific factor in global organizational design; they are more related to external market conditions. Firm-specific factors are internal characteristics such as strategic importance of international business, product diversity, company heritage, and quality of local managerial skills.

Question 16

Which of the following organizational structures is most appropriate for the company whose product line is not too diverse and does not require a large amount of adaptation to the local country needs?
A)international division
B)cryptic division
C)global product division structure
D)geographic structure
E)matrix structure

Accepted Answer

The answer of Which of the following organizational structures is...

Question 17

Most companies that engage in global marketing will initially start off by establishing a(n):
A)city division.
B)country division.
C)international division.
D)export department.
E)export commission manager.

Accepted Answer

Most companies that engage in global marketing initially start off by establishing an export department. This department is responsible for handling the company's international sales and shipments, making it a crucial first step for businesses looking to expand their operations globally.

Question 18

The capstone of a company's global marketing activities is its _____.
A)strategic marketing plan.
B)strategic marketing design.
C)strategic marketing circle.
D)strategic marketing products.
E)strategic marketing processes.

Accepted Answer

The capstone of a company's global marketing activities is its strategic marketing plan. This plan outlines the company's overall marketing strategy, including its objectives, target markets, and approaches for reaching these markets on a global scale.

Question 19

A recent survey of large multinational corporations found that pure _____ planning was most popular (used by 66 percent of the companies surveyed).
A)bottom-up
B)top-down
C)strategic
D)long-term
E)short-term

Accepted Answer

The answer of A recent survey of large multinational corporations...

Question 20

As international sales grow, the organizational structure will evolve to mirror the growing importance of the firm's _____ activities.
A)local
B)regional
C)global
D)strategic
E)manufacturing

Accepted Answer

As international sales grow, the organizational structure of a firm typically evolves to better support and integrate its global activities, reflecting the increasing importance of operating on an international scale.

Quiz 17: Planning, Organization, and Control of Global Marketing Operations

Under the _____ design of global activities organization, the company is configured along areas such as countries, regions, or some combination of these two levels.

A bottom-up planning approach starts with the _____ subsidiaries.

Under the _____ design of global activities organization, the company basically has two entities (the domestic division and the international division) .

All of the following are examples of the principal designs that firms can adopt to organize their global activities except:

Typically, when overseas sales account for a very small fraction of the company's overall sales revenues, _____ can easily handle the firm's global activities.

Top-down strategic planning is based on a _____ approach.

Under the _____ design of global activities organization, the company is organized along its various product divisions.

Under the _____ design of global activities organization, the company uses the option of integrating two approaches so there is a dual chain of command.

Which of the following organizational structures is most appropriate for the high-tech company with highly complex products or MNCs with a much diversified product portfolio?

The first step of a global strategic marketing plan starts with:

The content of a global strategic marketing plan covers the following four areas except:

Which of the following would be considered a key environmental factor that influences global organization design decisions and structure?

A series of key criteria impact global organizations and their organizational designs.All of the following would be major environmental influences on the organizational design decision and structure except:

A series of key criteria impact global organizations and their organizational designs.All of the following would be major firm-specific factors on the organizational design decision and structure except:

In the area of global organizational design, the major firm-specific factors include the following except:

Which of the following organizational structures is most appropriate for the company whose product line is not too diverse and does not require a large amount of adaptation to the local country needs?

Most companies that engage in global marketing will initially start off by establishing a(n) :

The capstone of a company's global marketing activities is its _____.

A recent survey of large multinational corporations found that pure _____ planning was most popular (used by 66 percent of the companies surveyed) .

As international sales grow, the organizational structure will evolve to mirror the growing importance of the firm's _____ activities.