Question 1

The first step of a global strategic marketing plan starts with market situation analysis.

Accepted Answer

The first step in a global strategic marketing plan typically involves conducting a market situation analysis, which helps in understanding the current market conditions, customer needs, competition, and overall environment before planning and implementing strategies.

Question 2

The _____ form of corporate culture is distinguished by an embodiment of a long socialization process; strong, power norms; and a defined set of internalized controls.

Accepted Answer

The clan-based form of corporate culture is characterized by a strong sense of community, where the socialization process is long, power norms are strong, and there is a well-defined set of internalized controls that guide behavior. This type of culture emphasizes an internal focus and values flexibility rather than stability and control.

Question 3

The two types of standards are behavior and _____.

Accepted Answer

Outcome-based standards are the other type of standards.

Question 4

The _____ form of corporate culture is distinguished by norms that are loose or absent; socialization processes are limited; and control systems are purely based on performance measures.

Accepted Answer

The market-based form of corporate culture is characterized by a focus on external positioning and competition, where norms are often more flexible or less defined, socialization processes are limited, and control systems are heavily reliant on performance measures to drive behavior and outcomes.

Question 5

The capstone of a company's global marketing activities is its strategic marketing plan.

Accepted Answer

The strategic marketing plan is indeed the capstone of a company's global marketing activities as it outlines the overall direction and goals for marketing, integrating various initiatives and ensuring alignment with the company's global strategy.

Question 6

In a decentralized structure, most of the decision-is made at the country-level.

Accepted Answer

In a decentralized structure, decision-making authority is distributed among various levels and departments within the organization, allowing country-level or local branches to make decisions tailored to their specific context and needs.

Question 7

In industries where competition is highly localized, a centralized structure is recommended.

Accepted Answer

In industries where competition is highly localized, a decentralized structure is often recommended to allow for more responsive and tailored decision-making at the local level.

Question 8

The two most common forms of informal control are human resource development and _____.

Accepted Answer

The two most common forms of informal control are human resource development and corporate culture. Human resource development focuses on training and developing employees, while corporate culture refers to the shared values, beliefs, and practices that shape the behavior and decision-making within an organization. These elements are considered informal because they influence behavior through social and cultural means rather than through formal, codified rules and procedures.

Question 9

Trading blocs rarely impacts company marketing efforts.

Accepted Answer

Trading blocs significantly impact company marketing efforts by altering market access, tariffs, and regulations, which can influence strategies on pricing, product adaptation, and market selection.

Question 10

Companies with substantial product diversity tend to go for a global geographic division configuration.

Accepted Answer

The answer of Companies with substantial product diversity tend to...

Question 11

The global product structure is most appropriate for companies whose product line is not too diverse and does not need a large amount of adaptation to local country needs.

Accepted Answer

The global product structure is most appropriate for companies with a diverse product line that requires significant adaptation to meet the needs of local markets, as it allows for specialization and focus on product development and adaptation.

Question 12

To shape a shared vision, cultural values primarily demand which of the following properties?

Accepted Answer

Cultural values that shape a shared vision must have clarity, continuity, and consistency to be effectively communicated and adopted within an organization or community. These properties ensure that the vision is clear to all members, remains relevant over time, and is consistently applied.

Question 13

Corporate culture rarely impacts international organizational structure.

Accepted Answer

Corporate culture significantly influences international organizational structure by shaping decision-making processes, communication styles, and management practices, which must be adapted to fit the cultural contexts of different countries.

Question 14

Corporate cultures can be clan-based or _____.

Accepted Answer

Market-based is the correct term that contrasts with clan-based in the context of corporate cultures. Clan cultures focus on internal management and a family-like atmosphere, while market cultures are externally oriented, focusing on transactions and competitiveness.

Question 15

The global product division system concentrates the global resources of the company.

Accepted Answer

The answer of The global product division system concentrates the...

Question 16

The charter of the international division is to develop and coordinate the firm's global operations.

Accepted Answer

The charter of an international division within a firm typically outlines its responsibility to develop, manage, and coordinate the firm's operations across different countries, ensuring a cohesive global strategy.

Question 17

The diversity of the company's foreign product line is another key factor in shaping the company's organization.

Accepted Answer

Diversity in a company's foreign product line can significantly influence its organizational structure, strategies, and operations to effectively manage and market those diverse products across different regions and cultures.

Question 18

Although proper reward systems are crucial to motivate subsidiary managers, a recent study has shown that the key role played is by the presence of _____.

Accepted Answer

The answer of Although proper reward systems are crucial to...

Question 19

With a global product division structure, each of the company's different product divisions are treated as a cost center.

Accepted Answer

In a global product division structure, each product division is typically treated as a profit center, responsible for its own profits and losses, rather than just as a cost center which would only account for its costs.

Question 20

A relentless product-driven orientation can distract the company from local market needs.

Accepted Answer

Focusing solely on product development without considering the unique needs and preferences of local markets can lead to products that are not well-suited or appealing to those markets, potentially harming the company's success in those areas.

Quiz 17: Planning, Organization, and Control of Global Marketing Operations