Find the general statement about the country of origin (COO) effect listed below that is not true.
A) Consumers sometimes view purchasing from certain countries as the "right" thing
B) Angry consumers are more likely to use COO information in their product evaluations than sad consumers.
C) COO has an impact on how much consumers are willing to pay for a product.
D) COO effects are stable.
E) Both the country of design and the country of manufacturing/assembly play a role.
Correct Answer:
Verified
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