Question 1

What is Internet.org?

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Question 2

Critics of Internet.org worry that for billions of low-income users, Facebook will come to represent the only Internet they know and have access to, deepening the roots and entanglement vines of the firm's walled garden.

Accepted Answer

Critics argue that Internet.org, by offering a limited version of the internet that prioritizes Facebook and its services, could limit users' understanding and access to the broader internet, reinforcing Facebook's dominance and creating a "walled garden" effect.

Question 3

What was the user reaction to Beacon?

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Question 4

What are Facebook Instant Articles and why would a firm want to take advantage of this offering?

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Question 5

How is Facebook partnering with third-party data providers to improve ad targeting?

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Question 6

Which of the following statements is true of localization?

Accepted Answer

Localization involves adapting products, services, or content to fit the linguistic, cultural, and other requirements of specific target markets or regions, which is accurately described in option B.

Question 7

Discuss the controversies that were caused by Facebook's Beacon program and the new terms of service. What implications did these incidents have for the firm?

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Question 8

Facebook's "no-beta" culture seldom tolerates mistakes on the road to progress.

Accepted Answer

Facebook's culture, especially in its early years, was known for embracing a "move fast and break things" philosophy, which encouraged rapid innovation and accepted mistakes as part of the process of development and progress.

Question 9

What is Facebook's motivation for offering new features under an opt-out scheme?

Accepted Answer

Opt-out schemes automatically enroll users in new features, ensuring a larger audience for Facebook. This enhances network effects, as more people using a feature can attract even more users, and improves Facebook's data advantages by collecting more information on user behavior.

Question 10

Facebook's Beacon effort was a failure largely because it was "opt-out" instead of "opt-in."

Accepted Answer

Facebook's Beacon was considered a failure because it automatically shared users' activities on partnered sites without explicit permission, causing privacy concerns. It was "opt-out," meaning users were included unless they took action to exclude themselves, rather than "opt-in," where users would actively choose to participate.

Question 11

What are the hurdles encountered by Facebook in advertising? Compare Facebook's ad model with other successful online advertising firms.

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Question 12

Every eighteen months, employees are required to leave their teams and work on something different for at least a month

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The question states that "Every eighteen months, employees are required to leave their teams and work on something different for at least a month". This means that employees are required to leave their teams and work on something different every eighteen months, which is true.

Question 13

Why are so many of the world's poor offline?

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Question 14

Describe how Facebook 'leveraged Econ 101' or fundamental economics principals, for better performance and user experience with its ad products.

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Question 15

_____ is considered to be the most persuasive and valuable method of promoting products and services.

Accepted Answer

Word of mouth is considered the most persuasive and valuable method of promoting products and services because it relies on personal recommendations from trusted sources, such as friends and family, which tend to have a higher impact on consumer decisions than other forms of advertising.

Question 16

_____ refer(s) to the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.

Accepted Answer

Crowdsourcing is the process of outsourcing tasks to a large group of people or community (the crowd) through an open call, rather than having those tasks completed by a designated employee or contractor. This approach leverages the collective intelligence, skills, and expertise of the crowd to achieve specific goals or solve problems.

Question 17

Write a brief note on the factors that have led to the spectacular growth of advertising on Facebook.

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Question 18

Issues of content adjacency and ______ can make social networking ads less attractive than ads running alongside search and professionally produced content sites.

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Question 19

Evidence suggests that most people are accepting some degree of data sharing as long as they know that they can easily turn it off if they want to.

Accepted Answer

Surveys and studies have shown that while privacy concerns are significant among users, a considerable number of individuals are willing to share their data if they are aware of what is being collected and feel they have control over it, including the ability to disable data sharing if desired.

Question 20

"Users want some semblance of control over their personal data, even if they are not bothered to manage it." This is often known as:

Accepted Answer

The paradox of privacy refers to the situation where individuals express a desire for privacy and control over their personal information, yet often do not take active steps to manage or protect it. This highlights a contradiction between stated privacy concerns and actual privacy practices.

Quiz 11: Facebook: a Billion-Plus Users, the High-Stakes Move to Mobile, and Big Business From the Social Graph