Question 1

Products that can be marketed successfully with the undifferentiated approach include sugar and _____.

Accepted Answer

Sugar and flour are both commodities that have little differentiation between brands, making them good candidates for undifferentiated marketing. Cars, clothing, writing pens, and furniture have a wide range of differentiation between brands and thus are better suited for differentiated marketing.

Question 2

Females in a market can be classified as a(n) _____.

Accepted Answer

Females can be considered a market segment, as they represent a group of individuals with similar needs and characteristics that can be targeted by marketers. The other options (B, C, D, and E) do not accurately describe females as a distinct group within a larger market.

Question 3

Bic ballpoint pens appeal to price-conscious consumers because of their affordability.Bic has segmented its market on a ____ basis.

Accepted Answer

Segmenting the market on a behavioristic basis involves dividing the market based on consumer behavior, such as their purchasing habits, usage rate, or response to a product, which in this case relates to consumers' sensitivity to price and seeking affordability.

Question 4

Furs Unlimited is using a combination of advertising and personal selling to increase the sales of its fur coats.This activity involves the ____ ingredient of the marketing mix.

Accepted Answer

Advertising and personal selling are both part of the promotion ingredient of the marketing mix, which aims to communicate the value of the product or service to its target audience.

Question 5

The Terminator Home Security Company markets its infrared alarm system to urban residents who are more likely to experience a theft than their rural counterparts.This is an example of ____ segmentation.

Accepted Answer

The segmentation is based on the geographic location of the customers, as the company is targeting specifically urban residents who are more susceptible to theft.

Question 6

A single marketing mix consists of one type of product with little or no variation, one price, one promotional program aimed at everyone, and ____ distribution system(s) to reach all customers in the total market.

Accepted Answer

A single marketing mix strategy involves using one distribution system to reach all customers in the total market, ensuring consistency and simplicity in the approach.

Question 7

Kelly Warren owns a frozen yogurt shop.She has decided to focus her marketing efforts on health-conscious customers.Kelly is using the ____ approach.

Accepted Answer

The concentrated approach involves targeting a specific segment of the market, in this case, health-conscious customers. This approach allows the business to tailor their marketing efforts and product offerings to meet the unique needs and preferences of this target market.

Question 8

When Target decides the number and locations of warehouses it needs to build and operate, it is addressing the ____ element of the marketing mix.

Accepted Answer

The distribution element of the marketing mix involves getting the product to the consumer through channels such as warehouses, transportation, and logistics. Target's decision on the number and locations of warehouses directly addresses this element.

Question 9

Ikea furniture store promotes its furniture to its target market based on its customers' personality attributes and lifestyles.Therefore, it is segmenting the furniture market on which type of basis?

Accepted Answer

Ikea is segmenting the market based on customers' personality attributes and lifestyles, which falls under psychographic segmentation.

Question 10

Which of the following is not a major marketing mix element?

Accepted Answer

Price, distribution, promotion, and product are all major marketing mix elements. Packaging is also important, but it is more of a sub-element of product rather than a standalone element.

Question 11

The product Centrum Silver is positioned as a vitamin supplement for older adults.The makers of Centrum Silver have segmented the vitamin market on a ____ basis.

Accepted Answer

The product is specifically targeted towards older adults, which is a demographic segmentation based on age.

Question 12

The elements of the marketing mix are combined to

Accepted Answer

The elements of the marketing mix, which include product, price, place, and promotion, are combined in a way that satisfies the target market. The goal of the marketing mix is to create a product or service that meets the needs and wants of the target market, at a price they are willing to pay, in a place that is convenient for them, and through promotion that is appealing to them. Ultimately, the success of the marketing mix is measured by how well it satisfies the target market.

Question 13

Betty and Carole recently opened a local candy store.They considered the entire market of candy eaters as their market.Which targeting strategy did they use in choosing a target market for their store?

Accepted Answer

The undifferentiated approach, also known as mass marketing, involves targeting the entire market as a whole without any discernment or segmentation. Betty and Carole consider the entire market of candy eaters as their market, indicating that they have used an undifferentiated approach.

Question 14

A group of persons for whom a firm develops and maintains a marketing mix suitable for the group's specific needs and preferences is commonly referred to as a target _____.

Accepted Answer

A target market is the specific group of people toward whom a company directs its marketing efforts and strategies, aiming to attract and serve this group with its products or services.

Question 15

Which of the following is the most likely basis on which a market for boats can be segmented?

Accepted Answer

The end use of the product is a clear basis for market segmentation. Potential boat buyers may want a boat for fishing, leisurely cruising, water sports, or commercial purposes, which would require different types of boats with different features and benefits. Size, proximity to a retail outlet, religion, and color are unlikely to be significant bases for market segmentation in this context.

Question 16

The process of dividing a market into segments is called _____.

Accepted Answer

Market segmentation is the process of dividing a market into smaller groups of consumers with similar needs or characteristics. This allows businesses to tailor their marketing efforts to specific segments and improve the effectiveness of their overall marketing strategy. Choices A, C, D, and E are all incorrect because they do not accurately describe the process of dividing a market into segments.

Question 17

When KFC Corporation decides on brand names, package designs, sizes of orders, and flavors of sauces and recipes, it is controlling which element of marketing mix?

Accepted Answer

The product element of the marketing mix refers to the physical product or service offered, including brand names, packaging, sizes, and flavors. KFC's decisions on these aspects of their offerings fall under the product element.

Question 18

Fern Motors is offering a rebate on cars purchased this month.This activity involves the ____ ingredient of the marketing mix.

Accepted Answer

The answer of Fern Motors is offering a rebate on...

Question 19

General Motors uses multiple marketing mixes for its various divisions and focuses these marketing mixes on various segments of the automobile-purchasing market.General Motors uses

Accepted Answer

General Motors uses differentiated market segmentation, as it tailors its marketing mixes to various segments of the automobile-purchasing market.

Question 20

A market segment toward which a company directs its marketing effort is called a _____.

Accepted Answer

A target market is the specific group of consumers towards which a company's marketing efforts are directed. Marketing group, marketing sample, and marketing median are not commonly used terms in marketing. Consumer market refers to all the consumers in a particular geographic area who can be potential customers for a product or service, but it does not specify a specific segment towards which marketing efforts are directed.

Quiz 11: Building Customer Relationships Through Effective Marketing