Because many retailers have access to the same merchandise,high-profit performing retailers have sought to use _____ in order to develop a protected niche in the marketplace so that they cannot be easily copied by the competition.
A) revenue management
B) yield management
C) asset management
D) store positioning
E) category killers

Question

Quizplus · Accepted Answer

Store positioning refers to the strategic placement or positioning of a retailer's store or stores in the marketplace in relation to its competitors. By carefully choosing a location and creating a unique shopping experience, retailers can differentiate themselves from the competition and develop a protected niche in the marketplace. This can make it harder for competitors to copy their business model and steal their customers. Revenue management and yield management are strategies used in pricing and inventory management, while asset management refers to the management of a company's assets. Category killers are retailers that specialize in a particular product category and dominate that market segment.

Because Many Retailers Have Access to the Same Merchandise,high-Profit Performing