Which of the following is NOT an example of a nonprice demand strategy that a retailer could employ as a means of increasing its demand?
A) Increasing the width of the store's aisles, so the customer can freely move around in the store.
B) Providing "out-of-town" customers with free gasoline.
C) Offering a 30-day guarantee to customers if they find the same product for a cheaper price.
D) Providing customers using public transportation with complimentary "ride and shop" coupons.
E) Developing an advertising campaign aimed at persuading consumers to make more of their purchases at its stores.

Question

Quizplus · Accepted Answer

Offering a 30-day guarantee to customers if they find the same product for a cheaper price is actually a type of price competition strategy, not a nonprice demand strategy. The other options, like increasing aisle width, providing free gasoline or transportation, and developing advertising campaigns, are examples of nonprice demand strategies that a retailer could employ.

Which of the Following Is NOT an Example of a Nonprice