The retail life cycle suggests that firms move from the _____ stage to the _____ stage to the _____ to _____ stage.
A) introduction; growth; maturity; decline
B) introduction; development; maturity; decline
C) entry; development; maturity; decline
D) entry; trading-up; vulnerability; decline
E) innovation; growth; development; decline

Question

Quizplus · Accepted Answer

The retail life cycle model proposes that retail firms go through four stages, namely introduction, growth, maturity, and decline. In the introduction stage, a new retail format is introduced into the market. In the growth stage, the retailer expands and establishes its market position. In the maturity stage, the retailer may face increased competition and saturated market conditions, and in the decline stage, the retailer experiences a decline in sales and profitability. Therefore, the correct sequence based on the model is introduction, growth, maturity, and decline, which is represented in choice letter A.

The Retail Life Cycle Suggests That Firms Move from the _____