Question 1

For marketers,reference groups have three important implications.Describe them.

Accepted Answer

The answer of For marketers,reference groups have three important implications.Describe...

Question 2

Define each level of Maslow's hierarchy of needs.For each of the five levels,briefly describe a marketing message appealing to this need level.

Accepted Answer

The answer of Define each level of Maslow's hierarchy of...

Question 3

Assume you have been invited to join a social club whose members typically wear leather bombardier jackets.You have never bought or worn a leather jacket before.List and briefly describe four factors that could influence your level of involvement in the purchase of the leather jacket.How involved will you be in this purchase and why?

Accepted Answer

The answer of Assume you have been invited to join...

Question 4

Define perception and describe the three types of selective perception.Use personal examples in your discussion.

Accepted Answer

The answer of Define perception and describe the three types...

Question 5

You have decided to work all summer to save money for the ultimate $2,000 high-definition television with surround sound.Trace the steps of your decision process for purchasing your new television.

Accepted Answer

The answer of You have decided to work all summer...

Question 6

Why do marketers study consumer behavior?

Accepted Answer

The answer of Why do marketers study consumer behavior?...

Question 7

What is self-monitoring? What are the three distinct individual differences involved in self-monitoring?

Accepted Answer

The answer of What is self-monitoring? What are the three...

Question 8

What is the difference between culture and subculture? Why do marketing managers need to understand culture and subculture?

Accepted Answer

The answer of What is the difference between culture and...

Question 9

Apply the three methods of changing attitudes or beliefs about brands to possibilities for the marketing activities of Kellogg's Corn Flakes (or another breakfast cereal you are more familiar with).

Accepted Answer

The answer of Apply the three methods of changing attitudes...

Question 10

Assume you have decided to purchase a new automobile.Describe your internal information search.Then name the two types of external information sources.For each source,give two specific examples of information sources you might use.

Accepted Answer

The answer of Assume you have decided to purchase a...

Question 11

Define stimulus generalization and stimulus discrimination and give an example of how each is used.

Accepted Answer

The answer of Define stimulus generalization and stimulus discrimination and...

Question 12

Define self-concept.Choose a product (i.e. ,a good,service,or idea),and use that product to illustrate how a marketer would apply the idea of self-concept to market the product.

Accepted Answer

The answer of Define self-concept.Choose a product (i.e. ,a good,service,or...

Question 13

List and briefly describe the five different roles various family members can play to influence the purchase decision-making process when deciding on a family vacation.

Accepted Answer

The answer of List and briefly describe the five different...

Question 14

Compare and contrast beliefs and attitudes.

Accepted Answer

The answer of Compare and contrast beliefs and attitudes....

Question 15

Assume you have gone to the corner convenience store to pick up your usual brand of potato chips.What type of decision making will take place? How would this differ from the decision making that would take place if the store was out of your regular brand?

Accepted Answer

The answer of Assume you have gone to the corner...

Question 16

Marketers are interested in social class for two main reasons.What are they? Give a real-world example for each.

Accepted Answer

The answer of Marketers are interested in social class for...

Question 17

Define cognitive dissonance and describe how can consumers and marketers can reduce it.

Accepted Answer

The answer of Define cognitive dissonance and describe how can...

Question 18

What is extensive decision making? Discuss the purchase of a product that you would use extensive decision making when purchased for the first time and would require limited decision making in subsequent purchases.

Accepted Answer

The answer of What is extensive decision making? Discuss the...

Quiz 6: Consumer Decision Making