Question 1

Chaz wants to be a pirate like Captain Jack Sparrow in Disney's Pirates of the Caribbean movies.He wears a bandanna and carries a toy cutlass.Though Jack Sparrow is fictional,Chaz's role play reveals his _____.

Accepted Answer

Ideal self-image represents the way an individual would like to be.

Question 2

Clayton's purchase behavior is influenced by his love of rodeo,his patriotism,a fascination with agriculture,his love of country music,and his belief that everyone needs to enjoy life.All of these things are part of which personal influence on the consumer decision-making process?

Accepted Answer

Lifestyle is defined by one's activities,interests,and opinions.

Question 3

_____ is how consumers perceive themselves in terms of attitudes,perceptions,beliefs,and self-evaluations.

Accepted Answer

This is the definition of self-concept.

Question 4

Which category of reference groups represents groups in which a consumer does not have membership?

Accepted Answer

Indirect reference groups are groups a consumer does not belong to,but they might aspire to belong to one (aspirational group)or not want to be associated with one (nonaspirational group).

Question 5

You are the brand manager for a new line of allergy relief drugs.Which of the following methods might you employ to use opinion leadership/reference groups to help stimulate demand for your products?

Accepted Answer

The endorsements use the sanctioning or referral power of sources possessing high credibility.

Question 6

All of the following are individual factors influencing consumer buying decisions EXCEPT:

Accepted Answer

Family is a social factor influencing consumer buying decisions.

Question 7

Because her mother only went to the supermarket once a month,this is how Monique prefers to do her grocery shopping.One of the reasons Monique is such an efficient shopper is that,like her mother,Monique believes,"Waste not,want not." The passing down of norms and values to Monique is an example of:

Accepted Answer

The socialization process is the passing down of cultural values and norms to children.

Question 8

All of the following are types of reference groups EXCEPT:

Accepted Answer

Primary and secondary reference groups are types of direct reference groups,and aspirational and nonaspirational reference groups are types of indirect reference groups.

Question 9

UGG footwear has a portion of its Web site featuring photographs of celebrities wearing UGG shoes.The celebrities serve as _____.

Accepted Answer

An opinion leader is an individual who influences the opinions of others.

Question 10

Studies of how consumers relate to Internet entertainment classify them into nine different groups.One category is "Mouse Potatoes," who spend most of their time online,who want the most current gadgets,and who believe the world pictured in the cartoon The Jetsons will someday exist.This is a description of the _____ of "Mouse Potatoes."

Accepted Answer

Lifestyles are defined by activities,interests,and opinions.

Question 11

_____ is an orderly series of stages in which consumers' attitudes and behavioral tendencies change through maturity,experience,and changing income and status.

Accepted Answer

Families go through an orderly series of stages and consumption attitudes and behaviors are influenced by one's stage in the series.

Question 12

An individual's _____ is a composite of psychological makeup and environmental forces.It includes people's underlying dispositions,especially their most dominant characteristics.

Accepted Answer

This describes personality,which is a way of organizing and grouping the consistencies of an individual's reactions to situations.

Question 13

Jen writes a popular blog about cooking.In her blog,she frequently mentions how much she likes various products,and encourages her readers to purchase the products.What she does not disclose is that she is being paid to promote these various products.Jen is engaging in:

Accepted Answer

Shilling occurs when bloggers do not disclose that they are being paid to promote a product.

Question 14

David and Steven are best friends.Steven loves to compete in triathlons.David would love to compete with Steven but is a weak swimmer.David decides to take swim lessons to improve his breathing and stroke rhythms.Triathletes are a(n)_____ reference group for David.

Accepted Answer

Aspirational groups are those groups that someone wishes to join.

Question 15

Which of the following represents the way an individual actually perceives himself or herself?

Accepted Answer

Self-image can be real,which is how a consumer actually perceives himself or herself,or ideal,which is the way an individual would like to be.

Question 16

Madison announced to her family last night that she wanted a pair of inline skates.Her sister Bailey said she thought it was a stupid idea.Their mother,Wanda,said Madison deserved a special treat for winning the science fair.Because her father Ned said nothing,Madison knew she was not getting the skates.In terms of the roles played by family members in the consumer decision-making process:

Accepted Answer

Madison suggested the purchase and was the initiator.Wanda and Bailey both tried to influence the purchase.Ned was the decision maker.

Question 17

Jackie and Kevin like to eat at high end restaurants where they can sit and enjoy their meal without rushing.An ad showing food created "fast from a can" would be appealing to Jackie and Kevin's _____ reference group.

Accepted Answer

A nonaspirational group is a group the consumer attempts to maintain distance from and does not want to imitate in purchase behavior.

Question 18

To analyze consumer lifestyles,marketers look at consumers':

Accepted Answer

Psychographics is the analytical technique used to examine consumer lifestyles,and it asks questions concerning consumers' activities,interests,and opinions.

Question 19

Cultural values and norms are passed down to children through the process of:

Accepted Answer

Children are socialized to learn the culture within which they are raised.

Question 20

Opinion leaders are:

Accepted Answer