The marketing concept is not a second definition of marketing; it is a marketing philosophy guiding:
A)marketing activities.
B)an organisation's overall activities.
C)the efforts of sales personnel.
D)customer relations.
E)only business organisations.

Question

Quizplus · Accepted Answer

The marketing concept is a philosophy that guides an organization's overall activities, not just its marketing activities. It places the customer at the center of all decision-making and emphasizes the importance of understanding and meeting their needs and wants. Therefore, it goes beyond marketing and impacts an organization's overall strategy and operations.

The Marketing Concept Is Not a Second Definition of Marketing;