A mid-level manager has tried for years to get his company to adopt a marketing orientation.Although many in the company are receptive to his ideas, it is unlikely that the company will ever truly become marketing-oriented without:
A)the support of competitors.
B)changes in government regulations.
C)increases in tariffs on foreign products.
D)the support of executives, managers, and customers.
E)the consent of assembly-line workers.

Question

Quizplus · Accepted Answer

Without the support of executives, managers, and customers, a company is unlikely to become marketing-oriented. While the support of competitors, changes in government regulations, and increases in tariffs may impact a company's marketing strategy, they are not the primary driver of a marketing orientation. The consent of assembly-line workers is also important, but not sufficient on its own to shift the entire company towards a marketing orientation.

A Mid-Level Manager Has Tried for Years to Get His