The expanded marketing mix includes:
A)product, price, place and promotion.
B)people, physical evidence, process and partnership.
C)people, promotion, place and process.
D)people, physical evidence, process and promotion.

Question

Quizplus · Accepted Answer

The expanded marketing mix, also known as the 7Ps, includes product, price, place, promotion, people, physical evidence, process and partnership. Choice B is the only option that includes all of these elements. Choice A is missing four important elements, choice C is missing physical evidence and partnership, and choice D is missing partnership.

The Expanded Marketing Mix Includes