Which of the following would not be a customer cost considered in determining product value?
A)A product's purchase price
B)Time spent purchasing the product
C)Effort spent purchasing the product
D)Benefits received in the exchange for the products
E)Risk of purchasing the product

Question

Quizplus · Accepted Answer

Benefits received in the exchange for the product are not considered a customer cost. Instead, they are part of the value proposition that the customer receives in exchange for the product. The other options (A, B, C, and E) are customer costs that are considered in determining product value.

Which of the Following Would Not Be a Customer Cost