Use the following to answer questions
Best Friends Hotel is a full-service pet salon and boarding kennel.Best Friends has an interactive website where customers can directly book a grooming appointment, obedience class or overnight accommodations for their dog or cat.Best Friends has several unexpected services, such as a 55-square metre swimming pool, complete with slide and dog-friendly graduated steps to help them exit the pool.Customers can also drop off their dog or cat each morning for pet day care.Best Friends has a pick-up and delivery service, webcams in every kennel so that pet families can view their pets while away, and pet furniture so that the cats and dogs can lie on sofas just like at home.Best Friends is also open 24 hours a day, 365 days each year so that customers can pick up their pet at any time.
The director of marketing at Best Friends suggested talking to pet owners about what type of services they would like to have available.These discussions led to the pet day care and round-the-clock hours of operation.Previously, Best Friends was more interested in competing based on its prices.
-The fact that Best Friends is open 24 hours each day is part of which marketing mix variable?
A) Product
B) Price
C) Promotion
D) Distribution
E) Environment
Correct Answer:
Verified
Q60: The marketing environment is best described as
Q61: Which element of the marketing mix can
Q62: A systematic process of assessing opportunities and
Q63: Which of the following would not be
Q64: Customer benefits include _ a buyer receives
Q66: Marketing activities:
A)are aimed at persuading customers through
Q67: Marketing management is defined as a process
Q68: How does marketing fuel the global economy?
A)Profits
Q69: Use the following to answer questions
Earth
Q70: What type of guarantee do many eBay-based
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents