The marketing environment is best described as being:
A)composed of controllable variables.
B)composed of variables independent of one another.
C)an indirect influence on the performance of marketing activities.
D)one that can fluctuate quickly and dramatically.
E)slow, with infrequent fluctuations.

Question

Quizplus · Accepted Answer

The marketing environment is dynamic and can fluctuate quickly and dramatically due to changes in customer needs, competition, technology, economy, and other factors. As a result, marketers need to continuously monitor and adapt to the changing environment to succeed.

The Marketing Environment Is Best Described as Being