A marketing orientation is an organisation-wide effort that includes all of the following activities except:
A)researching customers' needs.
B)focusing on the marketing department only.
C)generating marketing intelligence for use in the organisation.
D)being responsive to customers' ever-changing wants and needs.
E)disseminating marketing intelligence across departments within the organisation.

Question

Quizplus · Accepted Answer

A marketing orientation is not just limited to the marketing department, but it involves the entire organization in understanding and satisfying customers' needs. Therefore, focusing on the marketing department only is not included in the activities of a marketing orientation.

A Marketing Orientation Is an Organisation-Wide Effort That Includes All