Question 1

The text lists five psychological factors that can influence purchase decisions.List and give an example of each.

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Question 2

Several years ago,BMW produced The Hire,a series of short films that were distributed online.The purpose of the film was to make the BMW brand relevant to young males who,BMW hoped,would become interested in the brand and would be more likely to purchase a BMW in the future.The films were directed by popular action-film directors of that time,and showed the BMW engaging in high-speed chases and other high-adrenaline situations.No actual product information was provided.BMW made it easy for site visitors to share the videos with friends.The films were viewed millions of times,and BMW considered it a highly successful promotion.Of the factors affecting the consumer decision process,which ones were the primary factors this campaign sought to use to affect the consumer decision process of those who watched the films?

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Question 3

For years Mark sold new cars,but he and his wife recently grew tired of city life and moved to a beach town.Now he sells costume jewelry (made by his wife)at an open-air market near the ocean.To be successful,what will Mark have to recognize about the difference between consumers' problem-solving processes for cars and costume jewelry?

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Question 4

Describe Nike's advertising strategies on the Weather Channel app.Why does the company advertise on the app? What insights did Nike gain with its advertising campaigns?

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Question 5

Budweiser is well known for the use of humor in its ad campaigns for Bud Light beer.Based on the use of humor in advertising for beer,does Budweiser believe that beer is a high-involvement or low-involvement purchase for most consumers? Explain your answer using the elaboration likelihood model.

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Question 6

Demonstrate your understanding of the terms internal locus of control and external locus of control by giving an example of each.

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Question 7

You are shopping for a new car.Using the steps in the consumer decision process,describe what you would do at each step during the purchasing experience.

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Question 8

For many American consumers,the purchase of a personal computer has shifted from an extended problem-solving decision to a limited problem-solving decision.How does this change the way retail stores should display and sell computers?

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Question 9

Whenever major golf professionals use a new piece of golf equipment,sales of that equipment jump rapidly.What type of social influence do PGA and LPGA professionals represent for average golfers?

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Question 10

Naomi knows that habitual purchasers make great customers for her coffee shop.How can Naomi attract and maintain habitual purchasers?

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Question 11

Briefly discuss the tax tactics employed by H&R Block,and explain how the advanced data analytics platform,Domo,assists the company in making decisions about its business.

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Question 12

Define the term postpurchase cognitive dissonance and give an example of when this happened to you.Then explain what the company could have done to lessen your dissonance.

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Quiz 6: Consumer Behavior