Question 1

Firms that disingenuously market products or services as environmentally friendly,with the goal of gaining public approval and sales rather than actually improving the environment,are engaging in greenwashing.

Accepted Answer

This statement accurately defines the term "greenwashing" as a deceptive marketing tactic.

Question 2

In the immediate environment,the competition has no effect on consumers.

Accepted Answer

Competition does have an effect on consumers in the immediate environment as it often leads to price competition, increased product offerings, and improved customer service.

Question 3

Companies such as Burger King no longer use cartoon characters to promote products such as burgers and fries because the characters do not retain popularity among young children for very long.

Accepted Answer

The primary reason companies like Burger King have reduced or stopped using cartoon characters to promote products is due to increasing public health concerns and regulations aimed at curbing childhood obesity, not because the characters lack long-term popularity among children.

Question 4

Demographics are transmitted by words,literature,and institutions from generation to generation.

Accepted Answer

Demographics refer to statistical data relating to the population and particular groups within it, such as age, race, or income, and are not transmitted through words, literature, and institutions but are collected through surveys and censuses.

Question 5

Members of Generation Y are also called Millennials.

Accepted Answer

The terms Generation Y and Millennials are often used interchangeably to refer to individuals born between the early 1980s and the mid-1990s.

Question 6

By paying close attention to customer needs and continuously monitoring the business environment in which it operates,a good marketer can identify potential opportunities.

Accepted Answer

Paying close attention to customer needs and monitoring the business environment are key components of successful marketing strategy that can help identify potential opportunities.

Question 7

One of the social trends discussed in the text that is shaping consumer values in the United States and around the world is a concern about the vast disparity in income.

Accepted Answer

The answer of One of the social trends discussed in...

Question 8

The 1890 Sherman Antitrust Act prohibits monopolies and other activities that would restrain trade or competition and makes fair trade within a free market a national goal.

Accepted Answer

The 1890 Sherman Antitrust Act does indeed prohibit monopolies and other activities that would restrain trade or competition and promotes fair trade within a free market as a national goal.

Question 9

The three elements of the consumer's immediate environment are the company,competition,and corporate partners.

Accepted Answer

The consumer's immediate environment indeed includes the company (offering the product or service), competition (other companies offering similar products or services), and corporate partners (companies that work together in joint ventures or partnerships).

Question 10

Culture can broadly be defined as the shared meanings,beliefs,morals,values,and customs of a group of people.

Accepted Answer

Culture refers to the collective set of beliefs, practices, and customs that define a group or society. It includes shared meanings, moral principles, values, traditions, and institutions that are passed down from one generation to the next. Culture provides individuals with a sense of identity and belonging, and shapes their attitudes, behaviors, and social norms. Therefore, the given statement is true.

Question 11

When analyzing the immediate environment and the macroenvironment,marketers must be careful to keep the firm at the center of all analyses.

Accepted Answer

The answer of When analyzing the immediate environment and the...

Question 12

The members of Generation X are also referred to as Digital Natives.

Accepted Answer

The term "Digital Native" usually refers to the generation born after Generation X, known as Millennials or Generation Y, who grew up with technology as an integral part of their lives. Generation X are sometimes referred to as the "MTV Generation" or the "Latchkey Generation."

Question 13

The marketing firm must consider the entire business process,all from a consumer's point of view.

Accepted Answer

In order to effectively meet the needs and desires of their target audience, a marketing firm must consider the entire business process from a consumer's perspective. This includes everything from product design and pricing to advertising and customer service. By understanding the consumer's journey, marketing firms can create strategies that resonate with their audience and lead to increased sales and brand loyalty.

Question 14

The next broad wave of mobile applications is likely to expand the use of wireless payments through applications such as Apple Pay,Google Wallet,Master Card's Easy Pay,and Softcard Mobile Wallet,all of which enable customers' phones to serve as m-wallets.

Accepted Answer

The statement is true. The use of mobile applications for wireless payments is expected to grow in the near future with the availability of various m-wallet applications such as Apple Pay, Google Wallet, Master Card's Easy Pay, and Softcard Mobile Wallet.

Question 15

Demographic profiles of customers provide an easily understood "snapshot" of the typical consumer in a specific target market.

Accepted Answer

Demographic profiles provide a quick overview of the characteristics of a target market's typical consumer.

Question 16

As the children of the Baby Boomers,Generation X is the biggest cohort since the original postwar World War II boom.

Accepted Answer

Generation X is not the biggest cohort since the original postwar World War II boom. The Baby Boomer generation is still the largest cohort.

Question 17

Socially responsible marketing involves a strategic effort by firms to supply customers with environmentally friendly,sustainable merchandise and services.

Accepted Answer

The answer of Socially responsible marketing involves a strategic effort...

Question 18

Macroenvironmental factors include the company,competition,and corporate partners.

Accepted Answer

Macroenvironmental factors refer to external factors that affect the business, such as economic, political, social and technological influences. The company, competition, and corporate partners are considered to be part of the microenvironmental factors which are within the control of the organization.

Question 19

As the euro becomes more expensive relative to the dollar,Americans are likely to purchase more European wines.

Accepted Answer

As the euro becomes more expensive relative to the dollar, it becomes more costly for Americans to purchase European wines, which are typically priced in euros. Therefore, Americans are more likely to purchase domestic wines or wines from other countries with weaker currencies.

Question 20

Inflation refers to the cost of borrowing money.

Accepted Answer

Inflation refers to the general increase in prices of goods and services over time, and is not directly related to the cost of borrowing money. The cost of borrowing money is related to interest rates, which can be influenced by inflation but are not the same thing.

Quiz 5: Analyzing the Marketing Environment