Question 1

In the summer of 2002 the euro was valued at slightly less than US $1.......By 2008,it had risen to an all-time high of
$1)......60,but in early 2016,the euro and the dollar were nearly equivalent.This change in value is called

Accepted Answer

The change in value between the euro and dollar is a result of foreign currency fluctuations. The value of currencies can be affected by various factors such as economic conditions, government policies, and global events. This can lead to a fluctuation in the exchange rate between different currencies, as seen in the example given. The other choices - interest destabilization, inflation, recession, and global financial impact - may also have an impact on foreign currency fluctuations, but by themselves do not fully explain the change in value between the euro and dollar.

Question 2

The political/regulatory environment comprises political parties,governmental organizations,and

Accepted Answer

Legislation and laws are part of the political/regulatory environment because they set the rules and regulations that businesses must follow.

Question 3

From a firm's perspective,the biggest advantage of RFID is

Accepted Answer

The biggest advantage of RFID for a firm is that it enables the firm to track an item from the moment it was manufactured. This improves inventory management, reduces costs, and increases efficiency in the supply chain. The other options mentioned may be possible uses of RFID, but they are not the biggest advantage from a firm's perspective.

Question 4

Nearly what percentage of U.S.adults now recycle their soda bottles and newspapers?

Accepted Answer

According to a 2020 survey by the Pew Research Center, roughly half of American adults (50%) say they recycle “all or most of the time,” while 21% say they recycle “some of the time.” Only 10% of respondents say they “never” recycle.

Question 5

Some companies have been accused of taking advantage of the current social trend of green marketing,positioning their products as environmentally friendly when this may not actually be the case.This is called

Accepted Answer

Greenwashing refers to companies' claims of being environmentally conscious, but which may be exaggerated or false in order to appeal to environmentally conscious consumers.

Question 6

Which statement about the changing ethnicity in the United States is true?

Accepted Answer

The answer of Which statement about the changing ethnicity in...

Question 7

If McDonald's wanted to change its marketing strategy in response to the social trends outlined in the text,it might consider all of the following ideas except

Accepted Answer

Creating an advertising campaign targeting elementary schoolchildren does not align with the social trends outlined in the text, which focus on health and environmental sustainability. In fact, targeting children with advertising for fast food has been criticized in the past for contributing to childhood obesity. The other options all relate to offering healthier and more sustainable options to customers, which are in line with the social trends discussed in the text.

Question 8

The government has enacted laws that promote both fair trade and competition by prohibiting the formation of monopolies or alliances that would damage a competitive marketplace,fostering fair pricing practices for all suppliers and consumers.These actions are part of the ________ environment of business.

Accepted Answer

The government's enactment of laws promoting fair trade and competition falls within the political/regulatory environment of business. This environment consists of various regulations, laws, and government policies that affect how businesses operate and make decisions.

Question 9

Which generation's members are also known as Millennials?

Accepted Answer

Gen Y, or the generation born between the early 1980s and early 2000s, are also known as Millennials.

Therefore, the correct answer is: 
Answer: C

Question 10

Which of the following is an example of greenwashing?

Accepted Answer

Donating money to a project that is not inherently environmentally friendly in order to gain the perception of being environmentally responsible is an example of greenwashing.

Question 11

Christy,a marketing executive who was born in 1955,advocated that her company focus on a print campaign for its new line of lipsticks rather than spending money on online ads.This point of view may be attributed to the fact that she is a member of which generational cohort?

Accepted Answer

The Baby Boomer cohort includes individuals born between 1946 and 1964, making Christy a member of this group. Baby Boomers are known for valuing traditional forms of advertising, such as print ads, and may be less likely to prioritize online advertising methods.

Question 12

________ is the cost to the customers or the fee the bank charges those customers for borrowing money.

Accepted Answer

Interest is the cost to customers for borrowing money. Banks charge interest as a percentage of the principal loan amount, and the rate varies based on factors such as the term length of the loan and the borrower's credit history.

Question 13

Part of the social trend toward health and wellness is a concern about the increasing degree of obesity in the United States.Related to this,the text notes the increasing popularity of

Accepted Answer

The text notes the increasing popularity of yoga, which is often associated with promoting physical and mental health, as part of the social trend toward health and wellness.

Answer: E 
 The text notes the increasing popularity of juicing, which is often seen as a healthy way to consume a variety of fruits and vegetables and potentially support weight loss, as part of the social trend toward health and wellness.

Question 14

According to the text,14 cable companies agreed to provide low-cost Internet access to impoverished families for all of the following reasons except

Accepted Answer

The answer of According to the text,14 cable companies agreed...

Question 15

When Diana went to college,tuition was $650 per semester.Now that same college charges $6,500 per semester.This number reflects a persistent increase in price known as

Accepted Answer

The persistent increase in price of tuition reflects the concept of inflation, which refers to a general rise in the prices of goods and services over time.

Question 16

What is most likely to happen when inflation increases?

Accepted Answer

When inflation increases, prices of goods and services increase. This leads to consumers shifting their purchases to lower-priced alternatives, including lower-priced foods.

Question 17

Which of these is a macroenvironmental factor?

Accepted Answer

Culture is a macroenvironmental factor as it refers to the shared values, beliefs, customs, and behaviors of a society or group that can affect the way a business operates.

Answer: B 
 Corporate partners can also be considered a macroenvironmental factor as they are external entities that a business may collaborate with or rely on for resources.

Answer: C 
 Competition is not a macroenvironmental factor but rather a microenvironmental factor as it refers to the specific industry or market a business operates in.

Answer: D 
 Company and competencies are not macroenvironmental factors but rather internal factors that are part of a business's microenvironment.

Question 18

Suppose that you are the vice president of marketing for Target,the large retail store chain.You want to keep your website and in-store services current with technological advances.You might consider experimenting with what is most likely the next expected development in mobile technology,which is

Accepted Answer

Wireless payments from mobile devices are becoming more common and are expected to continue growing in popularity. By experimenting with this technology, Target can provide a convenient and innovative shopping experience for its customers. It also aligns with current trends towards contactless payments and reduces the need for physical cash or card transactions, which can enhance security and speed up checkout processes.

Question 19

When Kimberly-Clark introduced rolls of toilet paper without the cardboard core,what social trend did this product respond to?

Accepted Answer

By introducing rolls of toilet paper without the cardboard core, Kimberly-Clark was responding to the social trend of green marketing or sustainability. This product was marketed as eco-friendly and reducing waste by eliminating the need for a cardboard core.

Question 20

Which of the following specifically prohibits monopolies?

Accepted Answer

The Sherman Antitrust Act specifically prohibits monopolies and promotes competition in the marketplace. The other options listed address different aspects of trade and commerce, but do not address monopolies directly.

Quiz 5: Analyzing the Marketing Environment

In the summer of 2002 the euro was valued at slightly less than US $1.......By 2008,it had risen to an all-time high of $1) ......60,but in early 2016,the euro and the dollar were nearly equivalent.This change in value is called