The new-product development stage that deals with the elimination of ideas that do not mesh with overall company objectives is ________.
A) testing
B) screening
C) commercialization
D) product development

Question

Quizplus · Accepted Answer

The screening stage of new-product development involves evaluating and eliminating ideas that do not align with the company's overall objectives. During this stage, ideas are assessed based on their feasibility, potential profitability, fit with the company's mission, and other criteria to determine whether they should be developed further or discarded. Testing involves evaluating prototypes and gathering feedback from potential customers, while product development involves creating and refining the product concept. Commercialization is the final stage of new-product development, involving the launch and distribution of the finished product.

The New-Product Development Stage That Deals with the Elimination of Ideas