Charles works for Whirlpool and is producing a new washer/dryer unit.He is collaborating with the marketing staff to arrange for a series of designs,tests,and functioning prototypes.Charles is working in which stage of new-product development?
A) Test marketing
B) Screening
C) Commercialization
D) Product development

Question

Quizplus · Accepted Answer

Charles is working on the development of a new product, creating designs, tests, and prototypes, which is the product development stage of the new-product development process. Test marketing occurs after commercialization, and screening is an earlier stage where ideas are reviewed for feasibility and potential.

Charles Works for Whirlpool and Is Producing a New Washer/dryer