Question 1

Alonzo has just been assigned to create a blog to use for market research and viral marketing.What advice would you give him?

Accepted Answer

Scrutinizing the blogosphere for buzz and for positive or negative postings about his organization and its products is crucial for Alonzo to gain an understanding of the market and the perception of his products. This will allow him to shape his viral marketing strategy based on a deeper understanding of his target audience. Using hard-sell tactics may turn off potential customers and damage the reputation of his organization. It's also not true that blogs are only useful for getting feedback from customers - industry experts can also write influential blog posts.

Question 2

Which of the following statements about social networking sites is most accurate?

Accepted Answer

According to the statement, the number of social media users sixty-five and older has more than tripled in five years, making this statement the most accurate. Option A is incorrect as Twitter is not the most popular social network. Option B is incorrect as companies use social networks for both internal and external audiences. Option C is also incorrect as more than 50% of the Fortune 500 companies are on Facebook, and the number is expected to grow.

Question 3

Kelly has been told that her blog posts can benefit from using the journalistic pattern.What does this mean?

Accepted Answer

Using the journalistic pattern in blog posts means emphasizing the big news up front, supported with specifics and background information. This helps to grab the reader's attention and keep them engaged in the post. Option A is also correct in that it suggests starting with specifics and background information, but it is important to do so in order to lead up to the big news. Option B is incorrect as it is not necessary to pull information from the front pages of major newspapers to make a blog post effective. Option D is also incorrect as not every blog post needs to be controversial in order to generate discussion.

Question 4

Which of the following will most likely prompt a reader to open your blog post?

Accepted Answer

A catchy title or headline is the best choice because it is the first thing that a reader sees and it should grab their attention and make them want to click and read more. While the other options (interesting opening paragraph, call to action, and visuals) are important for overall engagement, they may not necessarily be what initially prompts a reader to open the blog post.

Question 5

Karen,a real estate agent,wants to create simple podcasts that will allow her clients to take virtual tours of available properties.What should she focus on first?

Accepted Answer

Karen's first priority should be providing quality content with an authentic voice. This means creating podcasts that showcase the properties in an engaging and informative way that allows clients to get a sense of the property as if they were there in person. By focusing on quality content, Karen can build trust with clients and establish herself as a knowledgeable and reliable real estate agent. Increasing sales and choosing the most expensive properties may be important goals, but they should come after providing quality content. Making sure all clients have smartphones is also important, but not essential as many people may watch the videos on a computer or tablet.

Question 6

Benefits of corporate wikis include enhancing the reputation of expert contributors,making work flow more easily,and ________.

Accepted Answer

Corporate wikis can improve an organization's processes by allowing employees to share information, knowledge, and best practices. This can lead to increased efficiency, better decision-making, and a more collaborative work environment. Additionally, wikis can be used to document standard operating procedures and other important information, making it easier for new employees to get up to speed quickly.

Question 7

What is the most accurate statement about instant messaging and texting on the job?

Accepted Answer

Instant messages and text messages can be saved and can easily be retrieved later, so it is important to be mindful of what you say and to avoid saying anything that could harm your reputation or that of your organization. It is also important to remember that text messages and instant messages can be forwarded and shared, so what you say in a private message may no longer be private.

Question 8

An advantage of business blogs is that they ________.

Accepted Answer

Business blogs have the potential to reach a wider global audience as they are accessible to anyone with an internet connection. This can help in expanding the reach of the business and increase its customer base. Option B is incorrect as business blogs are not exempt from possible legal litigation. Option C might be true to some extent, but maintenance can still require effort depending on the frequency of blog posts, engagement with readers, and updating the blog content. Therefore, option D is incorrect.

Question 9

How do organizations use podcasts?

Accepted Answer

Organizations use podcasts for a variety of purposes including broadcasting radio and TV shows, providing educational content to students, sending marketing messages to customers, and providing training to employees. Therefore, the best choice is D, which includes all of these options.

Question 10

What is the most accurate statement about the use of blogs to provide up-to-date information to the press and the public?

Accepted Answer

Many companies now use blogs for crowdsourcing promotions to connect with their customers and to generate buzz that they hope will go viral on the Internet. This statement accurately describes the use of blogs for providing up-to-date information to the press and the public. Option A is incorrect because top managers are not the only ones who can write blogs, and limiting it to them may limit diversity of perspectives. Option C is incorrect because while blogs can be a valuable communication tool during a PR crisis or emergency, they cannot replace other communication channels like press releases and media statements. Option D is incorrect because blogs are increasingly being used for external communication, especially with customers and stakeholders.

Question 11

What is the most accurate statement about podcasts?

Accepted Answer

Podcasts can be found on media websites, company portals, blogs, and social networking sites. They are not limited to being played exclusively on Apple's iPod.

Answer: D 
 Podcasts are generally prerecorded audio or video files that are later made available for streaming or download over the internet. However, some podcasts may be recorded and streamed live.

Question 12

Although the term podcastinghas caught on,a more accurate term when it applies to video content is ________.

Accepted Answer

The term vcasting, short for video casting, is a more accurate term for video content, similar to how podcasting is a term for audio content. A) tubecasting is not commonly used and can be confused with the website YouTube. B) webcasting can refer to both audio and video content and is more commonly associated with live streaming events. D) viewcasting is not a commonly used term for video content.

Question 13

Michelle has just been appointed to a virtual team that will use a wiki to keep in touch,and she wants to be a valuable team participant and contributor to the wiki.What is the best advice you can give her?

Accepted Answer

It's always important to fact-check before sharing any information, especially in a collaborative space where others may rely on it. This will establish credibility and build trust among team members. A, C, and D are not advisable as they may disrupt team dynamics, create unnecessary conflicts or misunderstandings, and neglect personal responsibility for quality assurance.

Question 14

Which of the following statements about the digital era is most accurate?

Accepted Answer

Internet users have the power to create and share content on the web through social media, blogs, video sharing sites, and other platforms. This has led to a democratization of information and a shift in power from traditional media outlets to individual users. The other choices are not accurate - A is incorrect as Twitter, podcasts, and wikis are part of Web 2.0 which is more user-centered, C is incorrect as businesses must adapt to the preferences of their customers in the digital era, and D is incorrect as not everything posted online is fact-checked.

Question 15

Which of the following statements about blogs is most accurate?

Accepted Answer

Blogs are known for their ability to provide immediate and inexpensive feedback from readers through comments and sharing on social media platforms. This can be a valuable tool for gathering consumer insights and feedback quicker than traditional research methods.

The other options are not accurate:
A) Many blogs are written by multiple authors or guest writers. 
C) Blogs do allow for public comments and discussions. 
D) It is unclear which industry uses blogs the most and may vary depending on the sector.

Question 16

Organizations use blogs to develop relationships,build brands,and create virtual ________.

Accepted Answer

Blogs can be used to create virtual communities by allowing organizations to interact with their audience and foster engagement. Building relationships and developing brands can also be achieved through the use of a blog, but the main focus is on creating a community. Sales and competition may be influenced by a blog, but they are not the primary objectives.

Question 17

One advantage of wikis is that they capitalize on ________, the practice of tapping into the combined knowledge of a large community to solve problems and complete assignments.

Accepted Answer

Crowdsourcing is the practice of utilizing the expertise and knowledge of a large group or community to achieve a common goal or solve a problem. Wikis are a prime example of crowdsourcing, as they allow multiple users to contribute and collaborate on a single document or project. Crowdstorming is a similar concept, but it specifically refers to generating ideas or solutions through a collaborative brainstorming session. Crowdfunding and crowdwriting are not directly related to wikis or the collaborative process.

Question 18

Jeff is starting a new business blog and wants to be able to compete with established blog sites.He has asked for your advice.What should you tell him?

Accepted Answer

Using a commercial hosting site such as Blogger, Tumblr, or WordPress will provide Jeff with a stable and professional platform for his blog. These sites come with built-in tools for search engine optimization and can handle large amounts of traffic. Additionally, they offer a variety of customizable templates to give Jeff's blog a unique look and feel.

Question 19

Annette wants to start a blog for her small business.What should she do first?

Accepted Answer

Before starting a blog for a small business, it is important to identify the audience that the blog is targeting. This will help to determine the type of content that should be created and shared on the blog.

Answer: D
 Choosing the right keywords is important because it will help to ensure that search engines can find the blog and that it appears in the search results for relevant queries. This will increase the blog's visibility and attract more readers. However, it is important to note that keyword selection should not be the only factor considered when creating content for a blog.

Question 20

Which of the following is not a common business use of blogs?

Accepted Answer

While blogs can be used for team collaboration, it is not the most common business use. Other options such as sharing information with the public, receiving opinions and feedback, and recruiting potential employees are more common.

Quiz 7: Electronic Messages and Digital Media