Which of the following is one of the fundamental questions a manager must answer in developing a business-level strategy?
A) Who do we serve?
B) Who are our competitors?
C) What are our objectives?
D) Where to do business?

Question

Quizplus · Accepted Answer

Identifying the target market and customer base is crucial in developing a business-level strategy as it determines the focus of the organization. Knowing the customers' needs and preferences helps in creating a unique value proposition, which sets the business apart from competitors. While B, C, and D are also important questions managers must answer, identifying the customer base is considered the most fundamental in developing a business-level strategy.

Which of the Following Is One of the Fundamental Questions