Which of the following statements,if true,is a characteristic of a powerful customer group?
A) The group purchases in lesser volumes relative to the supplier
B) The industry's products are clearly differentiated
C) Buyers can integrate backwards to produce the industry's product
D) Buyers face high switching costs in changing vendors

Question

Quizplus · Accepted Answer

Buyers can integrate backwards to produce the industry's product, which gives them leverage over suppliers by potentially becoming competitors.

Which of the Following Statements,if True,is a Characteristic of a Powerful