In a differentiation focused approach,a firm attempts to target:
A) cost-conscious customers who have been underserved historically.
B) customers of a firm's competitors in an attempt to increase sales.
C) loyal customers who have been buying a company's products regularly.
D) customers with special needs who have been underserved historically.

Question

Quizplus · Accepted Answer

A differentiation focused approach aims to target customers with special needs who have been historically underserved. By catering to these specific needs and providing unique value, the firm can differentiate itself from competitors and create a loyal customer base. Cost-conscious customers, customers of a firm's competitors, and loyal customers are all better suited for other approaches such as cost leadership or customer intimacy.

In a Differentiation Focused Approach,a Firm Attempts to Target