Question 1

For consumer products, qualitative research is especially well suited to:

Accepted Answer

Qualitative research allows researchers to get close to the consumer, understand the cultural context of consumer behavior, identify core brand equity, and uncover what people really feel. Therefore, all of the above options are correct.

Question 2

Marketers must be aware of the impact of SRC and other cultural assumptions since:

Accepted Answer

All of the given options are correct. Marketers should be aware of SRC and cultural assumptions as it can have several positive effects on market planning, enhance management's willingness to pursue market research, and help ensure that the research effort is designed with minimal home-country bias and second-country bias. This can ultimately lead to more accurate and effective marketing strategies in different countries and cultures.

Question 3

Which of the following is an IT tool designed specifically to help retailers work more closely with vendors on stock replenishment?

Accepted Answer

ECR (Efficient Consumer Response) is an IT tool designed specifically to help retailers work more closely with vendors on stock replenishment. It helps to automate the order and delivery process, reducing inventory and out-of-stock situations. BOLD is a tool for managing inventory and sales data, data warehouse is a centralized repository of data, projection is a forecasting method, and EDI is a way of exchanging business documents electronically.

Question 4

Anyone undertaking a market research project should understand that the first step is:

Accepted Answer

The answer of Anyone undertaking a market research project should...

Question 5

When Mattel first introduced Barbie in Japan, managers assumed that Japanese girls would find the doll's design just as appealing as American girls did.This may be due to:

Accepted Answer

SRC (self-reference criterion) tendency is the unconscious reference to one's own cultural values when making decisions, which can lead to misunderstandings and communication breakdowns in international business. In this case, the American managers assumed that the appeal of Barbie to American girls would transfer to Japanese girls without taking into account cultural differences, which is an example of SRC tendency.

Question 6

Harley-Davidson celebrates its 110th anniversary in 2013.The company has grown impressively during its century of operations.All of the following mentioned facts regarding the company are true except:

Accepted Answer

The answer of Harley-Davidson celebrates its 110th anniversary in 2013.The...

Question 7

Potential markets can be subdivided into:

Accepted Answer

The answer of Potential markets can be subdivided into:
...

Question 8

A(n)________ system allows a company's business units to submit orders, issue invoices, and conduct business electronically with other company units as well as outside companies.

Accepted Answer

EDI (Electronic Data Interchange) system allows for electronic exchange of business documents such as orders, invoices, and other transactions between different entities. It facilitates seamless communication and integration between different business units within a company and with external partners as well.

Question 9

Which of the following can be defined as a business philosophy that values two-way communication between a company and individual customers?

Accepted Answer

CRM (Customer Relationship Management) is a business philosophy that values two-way communication between a company and individual customers. It focuses on building strong relationships with customers by understanding their needs and preferences, and providing them with personalized service and support. ECR (Efficient Consumer Response), EDI (Electronic Data Interchange), EPOS (Electronic Point of Sale), and BOLD (Business Object Link and Embedding Database) are not directly related to customer communication and relationship management.

Question 10

Which of the following correctly reflects marketing expert David Arnold's recommendations for companies engaged in global market research?

Accepted Answer

David Arnold recommends using multiple indicators, developing customized measures, conducting comparative assessments, and giving more weight to observation than to statements of purchase intention. Therefore, all the options listed are correct.

Question 11

CRM tools allow companies such as Credit Suisse, AT&T , Hewlett-Packard and others to determine:

Accepted Answer

CRM tools are designed to help companies improve their customer relationships, which in turn can lead to increased profitability. One of the key benefits of CRM tools is the ability to identify which customers are most valuable to a company. This can be done by analyzing data such as purchase history, frequency of purchases, and overall engagement with the company. By knowing which customers are most valuable, companies can create targeted marketing campaigns, offer personalized promotions, and deliver better customer service.

Question 12

Japan is Coach's second largest market, representing about 20% of global sales.All of the following statements are true regarding the market for Coach's products compared to that in America except:

Accepted Answer

The statement "Japanese consumers are not as brand loyal as American consumers" is not true according to the passage. The passage states that Japanese consumers are enormously brand-centric, which implies a higher degree of brand loyalty compared to American consumers.

Question 13

Which of the following is not true of secondary data about global markets?

Accepted Answer

The answer of Which of the following is not true...

Question 14

Which of the following environmental factors may require marketers to adjust their approach to conducting international as opposed to domestic marketing research?

Accepted Answer

All of the above factors may require marketers to adjust their approach to conducting international marketing research. When conducting international research, researchers may have to be prepared for new parameters and cultural differences that can affect the business environment. Research may also help reduce psychological overload from the added complexities of international research. Additionally, the definition of competitors may have to be broadened to include pressures not present in the domestic market.

Question 15

A vice-president of a shoe company was in India to assess the market.He found that many people in the southern part of India were walking bare footed.This can be indicative of either the fact that there is a potential market for shoes or there is no market for shoes in that part of the world.To formally confirm one instinct or the other the vice-president should:

Accepted Answer

Conducting research is the best option as it will provide information about the potential market for shoes and who the actual customers are. This information will be helpful in developing a marketing strategy for the company. Options A, B, and D are not feasible solutions as they do not provide enough information about the market. Giving free shoe samples to a selected group of customers will not give a clear understanding of the market demand. Establishing an office to start manufacturing shoes in India is a costly and risky option without understanding the market demand. Finding out if that is true for other Asian countries does not provide information about the specific market in southern India. Giving up the idea of doing business in India without conducting research is a hasty decision.

Question 16

Which of the following lists some of the steps in the market research process in the correct order?

Accepted Answer

The answer of Which of the following lists some of...

Question 17

The decision by Toyota executives to introduce the Sienna minivan in the U.S.market was based on their study of a(n)________ market.

Accepted Answer

The answer of The decision by Toyota executives to introduce...

Question 18

One of the key advantages of an EDI (Electronic Data Interchange)system is:

Accepted Answer

The universal transaction formats of EDI make it easier for different companies to exchange information without the need for manual intervention or translation, which saves time and reduces errors.

Question 19

A(n)________ is a company's private data network, accessible only by authorized persons inside the organization.

Accepted Answer

An intranet is a private network within a company that can be accessed only by authorized individuals within the organization. It is used to share internal information and communication among employees, and is not accessible to the general public or individuals outside the organization. The other options (EDI, EPOS, ECR) do not relate to a private data network or internal communication within a company. The internet (B) is a public network and accessible to anyone with an internet connection.

Question 20

Direct sensory perception provides a vital background for the information that comes from human and documentary sources since:

Accepted Answer

Direct sensory perception involves firsthand experiences such as seeing, feeling, hearing, smelling, and tasting. This provides a vital background for information that comes from human and documentary sources. Therefore, choice C is the correct answer. Choices A, B, D, and E are incorrect because they are either not relevant or not accurate statements about direct sensory perception.

Quiz 6: Global Information Systems and Market Research