Question 1

Joint ventures are becoming very popular as entry mode into foreign markets.Why is this strategy so attractive to companies interested in entering other markets in the world?

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Question 2

Companies like Anheuser-Busch, Corning Glass, and GM have learned a lot by using joint venture as a mode of entry into a foreign market.Some of their experiences are not very positive.What are the disadvantages of joint venturing?

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Question 3

Walt Disney Company has successfully adapted licensing as a market entry mode in different countries.What are the advantages of using licensing as entry mode?

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Question 4

Japanese keiretsu is considered to be a strong cooperative strategy that will have an impact in global marketing.Describe what it is and how it can affect U.S.businesses.

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Question 5

Companies are faced with the decision whether to expand by seeking new markets in existing countries or seeking new country markets for already identified and served market segments.Faced with these situations, what are the strategies that can be followed?

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Question 6

McDonald's and other fast food restaurants have benefitted tremendously by using franchising as a mode of entry into different countries.What are the benefits of franchising and how does it differ from other modes of entry?

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Question 7

Nike provides technical specifications to a subcontractor or local manufacturer for its products.What is this arrangement called and what are its major benefits and drawbacks?

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Question 8

Why are alliances between Western companies and Asian competitors so different if not difficult? What are some of the concerns, and how can those be addressed?

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Question 9

A true global strategic partnership is unique and different.Using the example of Sony's strategic alliance with Samsung, discuss attributes that are needed for a fine working partnership.

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Question 10

Why would any firm, whether global or otherwise, seek to collaborate with another firm, be it local or foreign?

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Quiz 9: Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances