Question 1

Eying the popularity of sports trading cards,companies introduced other types of trading cards,creating a new type of entertainment.This is best thought of as an example of

Accepted Answer

The introduction of new types of trading cards created a new need or desire for consumers, leading to the popularity of this type of entertainment.

Question 2

All of the following can increase perceived risk except when

Accepted Answer

When there are no substantial quality differences between brands, it may not increase perceived risk as consumers may perceive all brands to be of similar quality.

Question 3

All of the following are types of perceived risk identified by researchers except

Accepted Answer

Uncertainty risk is not a type of perceived risk identified by researchers. The other types of perceived risk identified include performance risk, financial risk, physical risk, and social risk.

Question 4

As U.S.society becomes more violent,consumers have bought an increasing amount of safety equipment and paid attention to advertising for such equipment.This is an example of appealing to a need that increases

Accepted Answer

The increasing demand for safety equipment can be attributed to an increase in motivation to protect oneself and one's family from the perceived threat of violence. Thus, the need for safety equipment is driven by motivation.

Question 5

____ refers to any processing situation that can divert a consumer's attention away from the processing of a message.

Accepted Answer

Distraction refers to any situation that diverts a consumer's attention from the processing of a message, which can hinder comprehension and ultimately reduce the effectiveness of the marketing message.

Question 6

Anne considers herself an environmentalist; however,she also likes the convenience of bottled water.Purchasing water in a non-ecological,disposable,plastic bottle may result in what kinds of perceived risk for Anne?

Accepted Answer

Psychological risk refers to the perceived risk of negative psychological consequences, such as guilt or shame, that may result from a particular behavior. In this case, Anne's purchase of bottled water may result in her feeling guilty or ashamed about contributing to environmental pollution.

Question 7

____ reflects the extent to which a situation is conducive to achieving an outcome.

Accepted Answer

Opportunity refers to the external factors that can facilitate or hinder a person's ability to achieve a goal. It includes things like resources, support from others, and the presence of obstacles or barriers. Ultimately, the level of opportunity will impact a person's ability to succeed in a given situation.

Question 8

When Clay provides his friends directions to his new house,he draws a detailed map of the area rather than provide list written instructions.Clay's way of formatting information is influenced by his

Accepted Answer

Clay's way of formatting information, by drawing a detailed map, suggests that he has a preference for a visual or spatial cognitive style. Cognitive style refers to an individual's preferred way of processing information, and can be influenced by factors such as genetics and environment. It is not necessarily linked to affective processing, expertise, intelligence, or education.

Question 9

Novices are able to process information more extensively when the information is stated in terms of

Accepted Answer

Novices are able to process information more extensively when the information is stated in terms of benefits because they can more easily understand and remember the information when it is presented in a way that is relevant to their needs and goals.

Question 10

____ refers to the potential harm that a product or service might pose to one's safety.

Accepted Answer

Physical risk relates to the potential harm or injury that a product or service could cause to an individual's safety. This risk is associated with products or services that could cause physical harm, such as faulty electrical appliances or unsafe medical devices. Social risk is related to how others perceive the use of a product or service. Uncertainty risk is related to the uncertainty of product performance or outcome. Time risk is related to the potential loss of time or the delay in achieving a goal. Performance risk is related to the uncertainty of achieving the desired outcome or performance from a product or service.

Question 11

Cognitive style refers to a consumer's

Accepted Answer

The answer of Cognitive style refers to a consumer's
...

Question 12

Perceived risk is best thought of as the extent to which the consumer

Accepted Answer

Perceived risk refers to the level of uncertainty a consumer has about the potential consequences of purchasing and using a particular product or service. It is the feeling of unsureness about the possible negative outcomes associated with a product, which prompts some consumers to avoid the risk altogether. Therefore, option D, which indicates uncertainty about the consequences of an action, is the best choice.

Question 13

Joshua saw a PC ad with information that was slightly negative about the brand of PC he just bought.He then looked up articles on the internet to resolve the uncomfortable feeling.This is an example of ____ affecting motivation.

Accepted Answer

Joshua's action of looking up articles to resolve his uncomfortable feeling after seeing a slightly negative ad about the brand of PC he just bought is an example of inconsistency with attitudes affecting motivation. He is motivated to seek information that could potentially align with his pre-existing positive attitude towards the brand, aiming to reduce the cognitive dissonance (the inconsistency) he experienced.

Question 14

Some groups of consumers like low sugar cakes and other groups of consumers like rich,decadent cakes and cookies.This is best thought of as an example of using consumers' needs,values,and goals to

Accepted Answer

The example of consumers who prefer low sugar cakes versus those who prefer rich and decadent cakes and cookies is an example of market segmentation. This means that companies use consumers' needs, values, and goals to divide the market into distinct groups, allowing them to tailor their products and marketing accordingly.

Question 15

____ is the extent to which consumers have the necessary resources (knowledge,intelligence,money)to make an outcome happen.

Accepted Answer

Ability refers to the extent to which consumers have the necessary resources to make an outcome happen. In order for a consumer to achieve a desired outcome, they must possess the ability to carry out the necessary actions. This includes having the knowledge, intelligence, and financial resources required to make the outcome happen.

Question 16

Psychological risk reflects consumers' concern over the extent to which a product or service

Accepted Answer

Psychological risk involves the concern that a product or service may not align with the consumer's self-perception or self-image.

Question 17

Although Tony would like to own a Ferrari,he does not have the necessary funds to purchase such an expensive car.Thus,Tony lacks the ____ to purchase a Ferrari.

Accepted Answer

The term "necessary funds" indicates a lack of ability, meaning that Tony does not have the financial capability to purchase a Ferrari, making choice C (ability) the correct answer. Felt involvement and motivation are not relevant to this scenario, and opportunity implies that Tony has the chance to purchase a Ferrari, which is not the case here. Therefore, choices A, B, D, and E are incorrect.

Question 18

Kimberly has used computers all of her life.She knows a lot about hardware and software.Kimberly can process information about computers more extensively when the information is stated in terms of

Accepted Answer

Kimberly's extensive knowledge about computers allows her to process information more effectively when it is presented in terms of attributes, as she can relate these attributes to her existing knowledge base.

Question 19

One way to increase the likelihood that consumers will process a message is by suggesting that the product or service will

Accepted Answer

Suggesting that a product or service will fulfill a need, value, or goal is likely to grab the attention of consumers and increase their willingness to process the message because it taps into their underlying motivations and desires. This approach is effective because consumers are more likely to pay attention to messages that are relevant to their needs and goals.

Question 20

Len loved his subcompact car,but as a partner in a major law firm he was expected to drive an expensive luxury automobile.This product contained a high degree of ____ for him.

Accepted Answer

The high degree of social risk made Len feel pressure to conform to societal expectations and drive an expensive luxury car appropriate for his position as a partner in a major law firm, even though he loved his subcompact car.

Quiz 2: Motivation, Ability, and Opportunity