Personal selling is always in English and knowledge of the local language is not very beneficial.

Question

Quizplus · Accepted Answer

Personal selling can be more effective when the salesperson can speak the local language and understand the culture. This helps to build rapport and establish trust with the customer, which is crucial in the sales process. While English may be a common language in many countries, it is not the only language and speaking the local language can demonstrate respect and understanding for the customer's needs and preferences.

Personal Selling Is Always in English and Knowledge of the Local