Frito-Lay brand managers want to know which of three proposed end-aisle displays work the best in terms of catching consumers' attention. They set up prototypes of the three displays in three supermarkets and visit each to observe consumers head movements as they approach each display. Which observation technique would the managers be using?
A) direct
B) past records
C) archives
D) indirect
E) store observation

Question

Quizplus · Accepted Answer

The managers are directly observing consumers' head movements in real-time as they approach the displays, which is a direct observation technique.

Frito-Lay Brand Managers Want to Know Which of Three Proposed