Question 1

Although computer-assisted questionnaire design programs allow for the development of questionnaires, only data analysis-dedicated software programs allow for the data to be analyzed.

Accepted Answer

The answer of Although computer-assisted questionnaire design programs allow for...

Question 2

Under conditions of anonymity, the researcher assures the respondent that his name will never be associated with his responses.

Accepted Answer

Under anonymity, the identity of the respondent is kept confidential and is not associated with their responses, ensuring their privacy and encouraging them to provide honest and unbiased answers.

Question 3

Complicated and difficult- to-answer questions should be asked at the very beginning of the questionnaire before the respondent becomes fatigued.

Accepted Answer

The answer of Complicated and difficult- to-answer questions should be...

Question 4

Leading questions that lead with phonics deal with question content.

Accepted Answer

Leading questions that lead with phonics do not deal with question content. Phonics-based questions involve sounding out words and focusing on the sounds of individual letters or letter combinations.

Question 5

In determining approaches to question organization on a questionnaire, the most important guiding principle to keep in mind is how researchers will later be able to analyze the questions.

Accepted Answer

The answer of In determining approaches to question organization on...

Question 6

In a mail survey, the introduction is normally provided in the "cover letter."

Accepted Answer

This is because the cover letter is the first document that the respondent receives and it sets the tone for the rest of the survey. The introduction is typically located in the cover letter, along with instructions for how to complete the survey and any other important information.

Question 7

There is nothing wrong with the following question: "As a BMW owner, you are satisfied with your car, aren't you?"

Accepted Answer

This question is an example of a leading question, as it suggests the desired answer and puts pressure on the respondent to agree. It is not an unbiased question and may not accurately reflect the true opinions of BMW owners.

Question 8

There is nothing wrong with the following question: "Do you believe Nichols Seafood Restaurant has good prices and service?"

Accepted Answer

The answer of There is nothing wrong with the following...

Question 9

Warm-up questions are simple and easy-to-answer questions that may or may not pertain to the research objectives.

Accepted Answer

Warm-up questions are designed to relax and engage participants, and are not necessarily related to the research objectives.

Question 10

Screening questions should be asked at the very end of the questionnaire.

Accepted Answer

Screening questions should be asked at the very beginning of the questionnaire to filter out respondents who do not meet the specific criteria for the study. Asking them at the end could lead to wasted time and effort for both the respondent and researcher.

Question 11

Transition questions include "skip" questions that determine which question, or set of questions, will be asked next.

Accepted Answer

Transition questions are designed to direct the flow of the conversation by skipping certain questions depending on the response given.

Question 12

Qualtrics is a computer-assisted questionnaire design program that was discussed in the textbook.

Accepted Answer

Qualtrics is a computer-assisted questionnaire design program that was discussed in the textbook.

Question 13

There is nothing wrong with the following question: "How much do you think you would pay for a pair of sunglasses that will protect your eyes from the sun's harmful ultraviolet rays, which are known to cause blindness?"

Accepted Answer

The answer of There is nothing wrong with the following...

Question 14

The organization of a questionnaire can cause respondents to stop answering questions.

Accepted Answer

The organization and design of a questionnaire can affect the respondent's engagement and motivation to answer questions. If the questions are confusing, poorly formatted, or too lengthy, respondents may become frustrated and stop answering. It is important to design a questionnaire that is clear, concise, and easy to follow to ensure the highest response rate possible.

Question 15

Screening questions are used to screen out questions that are deemed to be too difficult or ambiguous for respondents.

Accepted Answer

The answer of Screening questions are used to screen out...

Question 16

One reason to disguise the true sponsor of a survey is to prevent alerting competitors to the survey.

Accepted Answer

If competitors become aware of a survey, they may adjust their behavior or strategies in response, which could impact the validity of the results. By disguising the sponsor, the survey can be conducted more covertly to avoid this potential issue.

Question 17

Computer-assisted questionnaire design programs try to ease the researcher's task in designing questionnaires and often include "question libraries," which contain standard questions for constructs often measured in marketing research studies such as importance, satisfaction, or usage.

Accepted Answer

Computer-assisted questionnaire design programs do offer question libraries that contain standard questions for constructs often measured in marketing research studies.

Question 18

In a personal interview, the introduction is normally provided in the opening comments.

Accepted Answer

The introduction in a personal interview is typically given at the beginning to set the tone and provide context for the interview.

Question 19

The "sections approach" to questionnaire design organizes question flow from specific to general questions.

Accepted Answer

The "sections approach" typically organizes question flow from general to specific questions, not the other way around.

Question 20

There is nothing wrong with the following question: "Should people be allowed to protect themselves from harm by using mace as a self-defense?"

Accepted Answer

The answer of There is nothing wrong with the following...

Quiz 11: Designing the Questionnaire

Although computer-assisted questionnaire design programs allow for the development of questionnaires, only data analysis-dedicated software programs allow for the data to be analyzed.

Under conditions of anonymity, the researcher assures the respondent that his name will never be associated with his responses.

Complicated and difficult- to-answer questions should be asked at the very beginning of the questionnaire before the respondent becomes fatigued.

Leading questions that lead with phonics deal with question content.

In determining approaches to question organization on a questionnaire, the most important guiding principle to keep in mind is how researchers will later be able to analyze the questions.

In a mail survey, the introduction is normally provided in the "cover letter."

There is nothing wrong with the following question: "As a BMW owner, you are satisfied with your car, aren't you?"

There is nothing wrong with the following question: "Do you believe Nichols Seafood Restaurant has good prices and service?"

Warm-up questions are simple and easy-to-answer questions that may or may not pertain to the research objectives.

Screening questions should be asked at the very end of the questionnaire.

Transition questions include "skip" questions that determine which question, or set of questions, will be asked next.

Qualtrics is a computer-assisted questionnaire design program that was discussed in the textbook.

There is nothing wrong with the following question: "How much do you think you would pay for a pair of sunglasses that will protect your eyes from the sun's harmful ultraviolet rays, which are known to cause blindness?"

The organization of a questionnaire can cause respondents to stop answering questions.

Screening questions are used to screen out questions that are deemed to be too difficult or ambiguous for respondents.

One reason to disguise the true sponsor of a survey is to prevent alerting competitors to the survey.

Computer-assisted questionnaire design programs try to ease the researcher's task in designing questionnaires and often include "question libraries," which contain standard questions for constructs often measured in marketing research studies such as importance, satisfaction, or usage.

In a personal interview, the introduction is normally provided in the opening comments.

The "sections approach" to questionnaire design organizes question flow from specific to general questions.

There is nothing wrong with the following question: "Should people be allowed to protect themselves from harm by using mace as a self-defense?"