One option that researchers have when it comes to reporting confidence intervals to clients or readers
of their marketing research reports is called the General Case.

Name: One option that researchers have when it comes to reporting confidence intervals to clients or readers of their marketing research reports is called the General Case.
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The General Case is a method of reporting confidence intervals that is used when the sample size is large and the population standard deviation is known.

One Option That Researchers Have When It Comes to Reporting