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Marketing Research Study Set 1
Quiz 16: Generalizing a Sample's Findings to its Population and Testing Hypotheses About Percents and Means
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Question 41
True/False
SPSS will not calculate the confidence interval for a percentage.
Question 42
True/False
Parameter estimation is used to compare the sample statistic with what is believed to be the population value prior to undertaking the study.
Question 43
True/False
To calculate the mean and to generate a confidence interval estimate of the population mean, the sequence of menu commands in the SPSS for Windows is ANALYZE; COMPARE MEANS; ONE SAMPLE t TEST.
Question 44
True/False
If you were investigating the percentage of high school students who eat at the local Taco Bell, the percentage, because it is derived from the sample, is the sample statistic.
Question 45
True/False
The standard error will increase if sample size is increased.
Question 46
True/False
SPSS will not calculate the confidence interval for a mean.
Question 47
True/False
If you were investigating the average number of golf balls purchased by golfers in a month, your sample statistic would be a mean.
Question 48
True/False
To estimate a parameter, you need to know the sample statistic, which is either a mean or percentage derived from sample data.
Question 49
True/False
Detailed confidence intervals are typically reported to clients.
Question 50
True/False
Intuitive hypothesis testing is quite complicated and uses linear algebra to test mathematically intuitive algorithms.
Question 51
True/False
The z value associated with a 99 percent confidence interval is either a + or - 2.58.
Question 52
True/False
Two types of statistical inference are parameter estimates and hypothesis tests.
Question 53
True/False
The standard error will increase if the variation (standard deviation)is increased.
Question 54
True/False
There are five steps involved in computing confidence intervals for a mean or a percentage. One of those steps is to determine the sample statistic.