Question 1

Which of the following tools allows advertisers to specifically target YouTube through the AdWords system?

Accepted Answer

The answer of Which of the following tools allows advertisers...

Question 2

Which of the following is the least value for the maximum CPC bid?

Accepted Answer

US$0.01 is the smallest value among the given options for the maximum CPC bid.

Question 3

Which of the following is a type of Internet based advertising?

Accepted Answer

The answer of Which of the following is a type...

Question 4

Which one of the following statements best describes the relationship between the quality score and the cost-per-click of an ad in Google AdWords?

Accepted Answer

A higher Quality Score generally leads to a lower cost-per-click and better ad position, as it indicates the ad's relevance and expected performance.

Question 5

Who is most concerned with ensuring their message reaches their target audience, while maintaining control of where their brand appears?

Accepted Answer

Brand advertisers focus on reaching their target audience and maintaining control over brand placement to ensure brand safety and alignment with brand values.

Question 6

Which of the following is NOT a report format available for the performance report?

Accepted Answer

.doc is not typically a standard format for performance reports, which are usually shared in more universally accessible formats like .pdf, .html, or .csv.

Question 7

Which bidding strategy will you use if you are focused on building awareness of a product or brand on the Google Display Network?

Accepted Answer

CPM (Cost Per Thousand Impressions) bidding is used when the goal is to build brand awareness, as it focuses on the number of times your ad is shown, rather than clicks or conversions.

Question 8

You want to create a watch page companion ad for an expandable YouTube video ad. What is the size of a watch page companion ad that YouTube requires for the expandable YouTube video ad?

Accepted Answer

The answer of You want to create a watch page...

Question 9

Which of the following metrics gives the number of times the ad was shown?

Accepted Answer

Impressions is the number of times the ad was shown.

Question 10

According to Google, there are three primary benefits of YouTube for users and marketers. Which one of the following is NOT one the primary benefits for users of YouTube as stated by Google?

Accepted Answer

Google does not list the ability to sell items in an auction-style format using Google Checkout as a primary benefit of YouTube for users.

Question 11

Which of the following AdWords performance reports shows details on the selected keywords and organizes statistics by keyword?

Accepted Answer

The Keyword performance report provides detailed statistics organized by each keyword, allowing advertisers to analyze the performance of individual keywords in their campaigns.

Question 12

What is the size of a mid-page units (MPU)?

Accepted Answer

The standard size for a mid-page unit (MPU) is 300 x 250 pixels.

Question 13

Which of the following reports shows how your keywords are performing across all campaigns or in the selected campaigns?

Accepted Answer

The Keyword report provides performance data for keywords across all campaigns or within selected campaigns, allowing you to analyze their effectiveness.

Question 14

What is the maximum number of characters allowed for destination URL?

Accepted Answer

The maximum number of characters allowed for a destination URL is typically 1024 characters.

Question 15

Which Display Ad Builder template is suitable for advertisers who want to specialize in rich media templates?

Accepted Answer

Format-specific templates are designed for advertisers who want to use rich media, allowing for more interactive and engaging ad formats.

Question 16

If you are planning a reservation for the YouTube masthead, you'll need to create media that fits the space for the full-width of the YouTube homepage. What size should your media be for the full-width masthead?

Accepted Answer

The YouTube masthead for the full-width of the homepage should be 960x250 pixels to ensure it fits properly and displays correctly.

Question 17

Which of the following reports shows the details of your ad groups' performance?

Accepted Answer

The Ad group report specifically provides details on the performance of your ad groups, including metrics like clicks, impressions, and conversions.

Question 18

You are managing a Google AdWords campaign for a company. You launch a new display campaign. In the first week of the campaign launch, you noticed a large number of clicks but no conversions. Which of the following actions can you perform to resolve the issue? Each correct answer represents a complete solution. Choose two.

Accepted Answer

Verify that your conversion code is set up correctly and check the ad creative and the landing page to make sure they are well matched.

Question 19

Which Display Ad Builder template is used by finance, education, and retail advertisers?

Accepted Answer

Vertical templates are designed to cater to specific industries like finance, education, and retail, providing tailored options for advertisers in these sectors.

Question 20

Which of the following metrics gives the number of times the ad was clicked divided by the number of times the ad was shown?

Accepted Answer

Click Through Rate (CTR) is the number of times the ad was clicked divided by the number of times the ad was shown.

Exam 1: Google AdWords: Display Advertising