Question 1

Which dimension is not included in the Adwords reporting section of Google Analytics?

Accepted Answer

The "Invalid click" dimension is not included in the Adwords reporting section of Google Analytics. This section typically includes dimensions related to ad performance and targeting, such as keywords, bid adjustments, and destination URLs.

Question 2

When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer that:

Accepted Answer

The drop-off after the second step could indicate issues with audience targeting, navigation, or entry points, making all options potentially relevant.

Question 3

What does the Time Lag report indicate?

Accepted Answer

The Time Lag report in analytics indicates the time lag between the original session and a goal completion, showing how long it takes for users to convert after their initial visit.

Question 4

Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the most indicator of the campaign's success?

Accepted Answer

Conversion rate is the most direct indicator of the campaign's success as it measures the percentage of visitors who complete the desired action, in this case, signing up for the newsletter.

Question 5

Which of the following is an advantage of implementing Google Tag Manager?

Accepted Answer

Google Tag Manager allows you to manage various tags, including Google Analytics, AdWords, and non-Google tags, without needing to edit the site code. It also enables changing configuration values in mobile apps without rebuilding the app.

Question 6

In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?

Accepted Answer

First Interaction (Click) Conversions is the metric that measures how many conversions were initiated by Paid Search, as it tracks the first interaction a user had with the marketing channel before converting.

Question 7

You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert?

Accepted Answer

Intelligence Events in Google Analytics can be used to set up custom alerts to notify you when specific conditions, such as a 10% increase in goal conversions, are met.

Question 8

Which Analytics API allows you to access your Google Analytics account configuration data?

Accepted Answer

The Management API allows access to Google Analytics account configuration data, such as account, property, and view (profile) settings.

Question 9

Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy - user, session, or hit-level. In most cases, it only makes sense to combine dimensions and metrics in your reports that belong to the same scope. Which of the following is a valid dimension / metric combination?

Accepted Answer

The answer of Each dimension and metric has a scope...

Question 10

If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.

Accepted Answer

In Google Analytics, a bounce is defined as a session that triggers only a single request to the Analytics server, such as when a user views only one page and then exits. However, if an Event is completed on that page, it counts as an interaction, preventing the session from being considered a bounce.

Question 11

What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?

Accepted Answer

Advanced Segments allow you to compare different subsets of your data, such as Converters vs. Non Converters, within the same report.

Question 12

Which of the following is a hit type tracked by Google Analytics?

Accepted Answer

Google Analytics tracks various types of hits, including page tracking hits, event tracking hits, and ecommerce tracking hits, among others.

Question 13

Once a view is deleted it cannot be restored.

Accepted Answer

The answer of Once a view is deleted it cannot...

Question 14

Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics?

Accepted Answer

Data import allows you to combine offline data with online data in Google Analytics, enabling a more comprehensive analysis of your business performance.

Question 15

You decide to run an email campaign that includes a link to your website. What would you need to do in order to track traffic to your site from this email campaign?

Accepted Answer

To track traffic from an email campaign, you need to use UTM parameters to manually tag the links in the email. This allows you to identify the traffic source, medium, and campaign in Google Analytics.

Question 16

Which report would you use to determine the percent of your site traffic that has already been to your site before?

Accepted Answer

The "Behavior - New vs returning report" in analytics provides insights into the percentage of site traffic that consists of new visitors versus returning visitors.

Question 17

The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can:

Accepted Answer

The Measurement Protocol allows you to send data to Google Analytics from any web-connected device, including kiosks and point of sale systems, but it does not support uploading aggregated data tables.

Question 18

The Solutions Gallery allows you to import or share which of the following reporting tools or assets?

Accepted Answer

The Solutions Gallery allows you to import or share Goals, Segments, and Custom reports, making all three options correct.

Question 19

What is the URL parameter that autotagging appends to an AdWords destination URL?

Accepted Answer

Autotagging in Google Ads appends the "gclid" parameter to the destination URL to track and import data into Google Analytics.

Question 20

Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?

Accepted Answer

Activating Advertising Features in Google Analytics provides access to Remarketing, Interest Categories, and Demographic reporting.

Exam 9: Looker Business Analyst