What best describes using all of the retailer's shopping channels to create a seamless and synchronized customer experience?
A) Social retailing
B) M-Commerce
C) Omnichannel retailing
D) Multichannel retailing
E) Direct retailing

Question

Quizplus · Accepted Answer

Modern retailers aspire to omnichannel retailing. Omnichannel retailing refers to a coordinated multichannel retail offering that provides a seamless and synchronized customer experience, using all of the retailer's shopping channels. These various channels run in collaboration and effectively ensure that the customer (and customer data) is the center of the retail management processes.

What Best Describes Using All of the Retailer's Shopping Channels