M-commerce should be approached by retailers the same as e-commerce.

Question

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The mobile channel (also called mobile retailing, mobile commerce, or m-commerce), implies accessing the Internet using a tablet or smartphone. From a retailing perspective, smartphones differ from traditional computers in that they are more portable, have a smaller display, and are location-aware. As a result of these factors, they produce a different interface experience with the user

M-Commerce Should Be Approached by Retailers the Same as E-Commerce