Retailers can use multiple channels synergistically by
A) using one channel to promote the others.
B) providing similar assortments across channels.
C) providing a limited amount of information to customers.
D) concentrating only on catalogs for product promotions.
E) reducing prices for products in all channels.

Question

Quizplus · Accepted Answer

Retailers also benefit by using multiple channels synergistically. Multichannel and omnichannel retailers can use one channel to promote the services offered by other channels. For example, the URL of a store's website can be advertised on in-store signs, shopping bags, credit card billing statements, point-of-sale (POS) receipts, and the print or broadcast advertising used to promote the store.

Retailers Can Use Multiple Channels Synergistically by