Which retail channel has the least perceived risk when purchasing products?
A) Internet
B) Stores
C) Catalog
D) Showrooming
E) Mobile retailing

Question

Which retail channel has the least perceived risk when purchasing products? 
A) Internet
B) Stores
C) Catalog
D) Showrooming
E) Mobile retailing

Quizplus · Accepted Answer

The physical presence of the store reduces perceived risk and increases customers' confidence that any problems with a purchase will be corrected. Customers can easily access people in the store to resolve issues concerning defective or unsuitable merchandise or get additional information on how to use a product.

Which Retail Channel Has the Least Perceived Risk When Purchasing