By obtaining information about customer preferences and past purchase behavior, retailers operating an electronic channel are able to:
A) design more secure sites for credit card users.
B) develop faster download times.
C) promote showrooming.
D) respond immediately to consumer inquiries.
E) tailor merchandise and recommendations.

Question

By obtaining information about customer preferences and past purchase behavior, retailers operating an electronic channel are able to: 
A) design more secure sites for credit card users.
B) develop faster download times.
C) promote showrooming.
D) respond immediately to consumer inquiries.
E) tailor merchandise and recommendations.

Quizplus · Accepted Answer

The interactive nature of the Internet provides an opportunity for retailers to personalize their offerings for each of their customers. For example, Amazon.com serves customers a personalized landing page with information about books and other products of interest based on the customer's past purchases and search behavior on the website.

By Obtaining Information About Customer Preferences and Past Purchase Behavior