A retailer that sells product online through their website but does not accept that product to be returned to their store if the customer is not satisfied with it is not yet fulfilling a(n) ________ strategy.
A) multichannel
B) multilevel network
C) omnichannel
D) cross migration
E) single channel

Question

Quizplus · Accepted Answer

Retailers that can devise an effective omnichannel strategy by providing consumers a seamless experience will cause less frustration to the customer and be most successful.

A Retailer That Sells Product Online Through Their Website but Does