Brett has a headache and needs a pain reliever. He goes to the nearby drugstore, buys some Tylenol, and uses it. Which of the following benefits offered by stores can be seen in the given example?
A) Risk reduction
B) Immediate gratification
C) Personal service
D) Entertainment and Social experience
E) Browsing

Question

Quizplus · Accepted Answer

Customers can use merchandise immediately after they buy it in stores, unlike ordering something online and waiting for the shipment to arrive.

Brett Has a Headache and Needs a Pain Reliever