Which retail channel has the ability to economically provide the most product information for the consumer purchasing products?
A) Internet
B) Stores
C) Direct Selling
D) Automated
E) All of these

Question

Quizplus · Accepted Answer

Retail channels differ in terms of how much information customers can access. The amount of information available through the store channel is limited by the number and training of sales associates and the space allocated to informative signage. Similarly, the information available through a catalog channel is limited by the number of pages in the catalog. In contrast, the information provided through the Internet channels is unlimited.

Which Retail Channel Has the Ability to Economically Provide the Most