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Which of the Following Is Not a Method for Devising

Question 38

Multiple Choice

Which of the following is not a method for devising an effective omnichannel strategy?


A) allowing returns of merchandise to any channel regardless of channel of purchase
B) having the same pricing strategies and promotions for all channels
C) splitting buying responsibilities up at the corporate office to specialize in either stores or e-commerce to better understand the different customers' buying behaviors
D) having a consistent image across all channels
E) advertising in-store that additional sizes and colors are available online

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